Marketing and Communications Specialist
hace 4 semanas
About the Role:
The London PR & Marketing Executive will be responsible for branding and communication efforts, ensuring the awareness and relevance of the AIRE brand at local level.
Key Responsibilities:
- Branding & Communication: Be responsible for raising awareness and relevance of AIRE brand at the local level (be a brand advocate and guardian).
- Build B2C relationships through networking, PR events, and partnerships/sponsorships.
- Supervise and ensure the overall brand image standards provided by headquarters in the location.
- Coordinate the implementation of the communication agency's plan validated from headquarters.
- Provide the Social Media Manager with relevant materials to ensure content aligns with local needs.
B2B Sales:
- Action the B2B strategy for AIRE at the regional level to increase sales in key segments: Hospitality, Corporations, Institutions, Congress centers, etc.
- Prospect, develop, and management of new B2B opportunities (both for bookings and gifting), aligned with the Global Marketing guidelines.
- Grow and maintain relationships with relevant hotels, the travel industry, incentive agencies, etc.
- Conduct monthly reports and weekly updates about the progress to HQ and Local Management.
Operational Marketing:
- Implement the marketing campaigns according to guidelines provided by the Global Marketing team in coordination with the local team.
- Supervise and lead the production, promotion, and design of all group and/or event bookings; Lead and manage all sales for groups & event initiatives, under the global marketing guidelines.
Operations & Client Experience:
- Manage onsite influencers, press, and VIP visits, as well as, customer relations and special VIP booking requests.
- Manage all sales for group & paid-event initiatives under the global marketing guidelines and aligned with the site director.
- Review the onsite client experience journey by working closely with the internal team to ensure alignment with AIRE standards.
- Monitor customer feedback by reporting critical insights from customer surveys and local online platforms to Global Marketing. Additionally, respond to customer complaints.
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