Senior Digital Marketing Specialist
hace 3 días
About the Role:
OneTrust is seeking a Senior Digital Marketing Specialist to lead successful Paid Social campaign management through media buying sophistication and operational excellence. The ideal candidate will have a strong background in digital marketing, with a focus on Paid Social and Video.
Key Responsibilities:
• Develop and execute comprehensive digital marketing strategies with a focus on Paid Social and Video.
• Research and propose paid search campaigns, including designing and development of strategy, identification of proper landing pages, audiences, tracking and campaign analysis and insights to drive continuous improvement.
• Track campaigns performance and optimize with respect to pacing, bidding management, audience analysis, landing page and ad copy testing, ad creative performance.
• Collaborate with cross-functional teams to ensure alignment with overall marketing objectives.
• Work with the global campaigns team to develop testing roadmaps, including recommending best practices and conversion-oriented copy based on industry standards.
• Ability to analyze data and performance metrics to make informed decisions and communicate performance and recommendations to key stakeholders.
Requirements:
• Passion for digital marketing and knowledge of each platform's particularities.
• Ability to communicate performance through storytelling.
• Team player with shifting priorities and multiple deadlines while adhering to the process.
• Knowledge of production management platforms and digital marketing tools, including LinkedIn Ads Manager, Facebook Campaign Ads, X Advertising (Formerly Twitter), YouTube, Google Data studio, Adobe Analytics, etc.
• Analytical and possess the ability to evaluate data and interpret results.
• Detail-oriented approach and a desire to achieve objectives accurately.
• Solid quantitative and research skills, and proven data interpretation capability.
• Ability to learn new systems and workflows.
About OneTrust:
OneTrust is a market leader in trust, with over 300 patents and serving more than 14,000 customers globally. We are committed to driving innovation responsibly while mitigating risks. Our platform enforces the secure handling of company data, empowering organizations to drive innovation while ensuring the secure handling of company data.
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