Strategic Streaming Marketing Lead

hace 3 semanas


Madrid, Madrid, España Discovery, Inc. (Formerly Scripps Networks Interactive) A tiempo completo

At Warner Bros. Discovery, we are seeking an experienced and creative Strategic Streaming Marketing Lead to join our team in Iberia and Southern Europe. As a key member of our marketing department, you will be responsible for leading the strategy and execution of streaming marketing campaigns across local and global titles in the region.

About Us

As one of the world's leading media companies, Warner Bros. Discovery offers a unique opportunity to work on iconic content and beloved brands. Our portfolio includes some of the most notable films and series such as House of the Dragon, The Last of Us, The White Lotus, Barbie, Harry Potter, And Just Like That, The Sopranos, or True Detective.

In this exciting role, you will have the opportunity to lead and execute strategies for streaming marketing campaigns, working closely with all marketing levers (PR, social, performance marketing, partner/trade marketing, editorial) to drive campaign objectives and results.

Your Role Accountabilities
  • Manage campaign end-to-end strategy, budget forecast, and media buy across owned and paid channels to ensure best-in-class high-impact local campaigns.
  • Work with the Marketing Director to manage campaign budgets and deliver brand and campaign KPIs.
  • Lead the media brief and buy for all owned, earned, and local original campaigns, working alongside local and international teams from ideation to execution.
  • Lead creative direction and execution for all Local original campaigns in Spain (key art, trailer, all campaign creative assets), working with creative agencies and stakeholders.

To succeed in this role, you will need to have:

  • An experienced marketer with proven success in full funnel marketing planning and execution.
  • Strong creative appraisal skills and judgment.
  • Strong financial acumen to manage budgets and judge the commercial benefit to the business of marketing initiatives.
About You

We estimate that your salary will be around $120,000 per year, based on the location and requirements of this role.

Benefits

As a member of our team, you can expect a range of benefits, including career-defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best self.



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