Digital Marketing Specialist
hace 4 semanas
**Key Responsibilities:**
* Assist in planning, launching, and optimizing Google Ads campaigns, including search, display, and video formats.
* Conduct research to understand market trends, competitor activities, and audience behaviors in Dutch-speaking regions.
* Track and analyze campaign performance metrics to ensure KPIs are met, and prepare reports on campaign effectiveness and return on investment (ROI).
* Collaborate with content creators to ensure that ad copy, landing pages, and creative materials align with campaign objectives and target audience preferences.
* Help account managers communicate with clients, providing updates and addressing any campaign-related inquiries.
* Implement strategies for improving ad performance through methods such as A/B testing, keyword adjustments, and bid management.
* Maintain detailed records of campaign strategies, performance, and insights for future reference and planning.
**Requirements:**
* Fluency in Dutch is required, with excellent written and verbal communication skills.
* Prior experience with Google Ads or similar digital marketing platforms is a significant advantage.
* Knowledge of tools such as Google Ads Manager and Google Analytics.
* Strong analytical skills with attention to detail and a passion for data-driven decision-making.
* Ability to clearly articulate complex information and interact effectively with team members and clients.
* Collaborative and comfortable working both remotely and in-office.
* Flexible and able to manage tasks effectively in a hybrid work environment.
**What We Offer:**
* An attractive salary package based on your experience and skills.
* Opportunities for professional development and career advancement within our forward-thinking company.
* Comprehensive health and life insurance coverage.
* A hybrid working arrangement with three remote days and two office days each week.
* Be part of a dynamic team that values your contributions and fosters your professional growth.
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