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Social Media Marketing Specialist
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About the Role:
We're seeking a highly skilled Social Media Executive to join our team at JD Sports Fashion. As a key member of our Social Media Team, you will be responsible for delivering best-in-class content across our social media channels, driving engagement through community management, and taking a data-led approach to improve platform and content performance.
Key Responsibilities:
- Content Creation: Continually build and improve our social media channels and content offering across Instagram, TikTok, Twitter, Facebook, Snapchat, LinkedIn, and Pinterest.
- Community Engagement: Ensure regular content is pushed out across social media channels, building and retaining a loyal following, and interacting with our social audience to drive community engagement and strengthen their connection to the JD brand.
- Content Strategy: Maintain and enhance online conversation through the creation of engaging content, working closely with the wider Social Team and Marketing team to develop integrated strategies that ensure social is always at the heart of what we do.
- Campaign Development: Work with the buying and merchandising team to ensure all relevant products are being promoted and showcased in the best way possible, and collaborate with brands and third parties on developing tailored campaigns for JD channels.
- Analytics and Reporting: Carry out social initiatives and campaign ideas that will help drive social KPIs, taking an immersive approach to all platforms and having a thorough understanding and knowledge of all facets of it, including platform analytics and insights, audience data, trends, and relevant paid media data.
- Collaboration and Communication: Work closely with the analytics team, using tools such as Brandwatch and Buzzsumo to gain consumer insights, identify trends, target consumers, and report success, and consistently moderate comments, replies, and DMs, escalating any customer complaints and enquiries.
- Talent and Influencer Management: Utilize and engage with all relevant talent, influencers, and user-generated content (UGC) using the platforms and StoryStream.
