Content Marketing Director
hace 6 días
Virtuagym is a fast-growing innovator in the digital health and fitness domain. We're seeking an experienced Content Marketing Director to join our Marketing team. This role combines leadership with hands-on execution, as you will actively create and amplify content across multiple channels. As our chief storyteller, you will be responsible for shaping the voice and visibility of our brand in the fitness technology space.
This role involves:
- Developing and executing a comprehensive product marketing and content strategy that drives engagement, lead generation, and customer retention.
- Leading-by-example, mentoring the content team while actively participating in content creation, ensuring high-quality output of short-form and long-form content that aligns with our brand voice and business goals.
- Managing PR initiatives, including media outreach, press releases, and building relationships with key industry influencers.
You will collaborate closely with cross-functional teams (Sales, Client Success, Product) to gather insights, align messaging, and ensure content addresses business needs. You must have excellent writing, editing, and communication skills, with a keen eye for detail. Experience in B2B, SaaS, or the fitness industry is a huge plus. Your salary will be approximately €85,000 per year, depending on your background and experience. Virtuagym offers a remote-friendly work environment, flexible working hours, and a beautiful sunny rooftop terrace in the heart of Amsterdam.
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