Web3 PR and Media Manager

hace 3 semanas

Barcelona, Barcelona, España Onhires A tiempo completo
Job Description

We are seeking a highly motivated and experienced Web3 PR and Media Manager to join our team.

This role is ideal for a strategic thinker with a passion for blockchain and cryptocurrency, who can manage our PR efforts and enhance our media presence.

Key Responsibilities:

  • Research and compose high-impact press releases as needed
  • Spearhead the PR, advertising, and media strategy for the company in coordination with the marketing team
  • Build, expand, and manage advertiser network relations
  • Acquire and maintain in-depth knowledge of the company's policies, principles, and strategies, staying current with relevant developments
  • Stay up to date with all important global Web3 events and conferences
  • Manage attendance and event or side event organization to promote the company's activities
  • Collaborate with the team to provide support and evaluate the results of communication campaigns, ensuring they align with organizational goals
  • Cultivate and manage relationships with journalists and other key external stakeholders to enhance the company's public image and media presence
  • Support global PR story efforts and announcements, including distribution of news to master media list
  • Create briefing documentation for media interviews and ensure consistent messaging across our briefing materials
  • Maintain and update master messaging documents and press materials as needed
  • Support outreach and identify new crypto media and other media targets for various campaigns and targeted announcements
  • Analyze and forecast relevant industry news and trends; create unique story angles and news features for outreach and bylines
  • Organize speaking engagements, process inbound requests for events, and maintain a global calendar of speaking opportunities
  • Support new story ideas and contribute to existing and new global blockchain and tech PR campaigns
  • Liaise with different departments and project manage key announcements and campaigns; improve cross-team communication and collaboration
  • Work with graphic designers to create visually appealing and engaging assets for published content
  • Ensure consistency with branding and tone of voice
  • Build and maintain strong relationships with PR agencies, journalists, and media outlets in the tech and business sectors, especially those focusing on AI and blockchain
  • Manage the creation and distribution of press releases, media kits, and other content that effectively communicates MVGlobal's mission and achievements
  • Prepare MVGlobal's leadership for interviews, press conferences, and public speaking engagements to enhance their effectiveness in conveying key messages
  • Direct crisis communication planning and response, maintaining MVGlobal's reputation through strategic message management during critical events
  • Build and oversee the day-to-day activities of the PR Media Relations team, including setting objectives, monitoring performance, and developing talent
  • Analyze media coverage and develop reports on PR campaigns' effectiveness, adjusting strategies as needed to optimize results
  • Contribute quickly to crisis communication efforts, managing responses to critical situations such as high demand, potential performance issues, and technical glitches, safeguarding our ecosystem's brand reputation and the confidence of our community
  • Maintain established relationships with key media outlets, journalists, and influencers in the tech, software, and crypto space to secure positive coverage
  • Absorb, refine, and infuse brand messaging to ensure consistency across all communication channels and reinforce MVGlobal's positioning and values
  • Monitor all relevant channels, industry trends, competitor activities, and media coverage to inform PR strategies and identify opportunities for proactive media engagement
  • Demonstrated ability to set measurable goals for PR initiatives and analyze their success through various metrics and KPIs set by the marketing leadership
  • Mastery of sentiment analysis tools and software, gauging the heartbeat of public opinion and refining communication strategies accordingly

Requirements:

  • 5+ years of work experience in a PR Communication role
  • Content writing experience for all media platforms
  • Proven social media and networking expertise
  • Ability to strategize and solve problems
  • Strong communication skills, verbal and written
  • Self-starter, able to initiate and work independently while collaborating with internal and external teams efficiently
  • Experience in media tracking tools and platforms, including Cision
  • Excellent project and time management skills; able to prioritize and work under pressure
  • Experience in working with founders in the tech industry, in fast-growing start-up organizations
  • Proven track record of developing and executing successful media relations campaigns in the technology sector
  • Extensive network of media contacts in technology and mainstream press, with specific expertise in blockchain
  • Exceptional communication skills, both written and oral, with the ability to articulate complex technical topics in a clear and engaging manner
  • Experience in crisis management and reactive communications, able to handle high-pressure situations with sound judgment
  • Excellent written and verbal communication skills in English, with a keen eye for detail and the ability to convey complex information clearly and concisely
  • In-depth knowledge of the cryptocurrency industry, blockchain technology, and related topics
  • Familiarity with different types of cryptocurrencies, blockchain platforms, CeFi, and DeFi concepts
  • Strong research skills and the ability to gather information from various sources, including whitepapers, technical documentation, and credible online resources
  • Ability to work independently and meet deadlines while maintaining a high level of quality and accuracy
  • Flexibility to adapt to changing priorities and handle multiple projects simultaneously
  • A passion for cryptocurrencies, blockchain technology, and the potential of decentralized finance
  • Ability to take initiative and work proactively
  • Experience in a VC firm, with an understanding of the specific voice and brand

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