Video Content Strategist: Drive Proton's Brand Awareness

hace 1 semana


Barcelona, Barcelona, España Proton A tiempo completo

About the Role

Proton is seeking a skilled Video Content Strategist to help drive our brand awareness and position us as a leading inspirational and educational brand. As a key member of our team, you will develop and implement video content strategies that align with our mission to create a better internet where privacy is the default.

Key Responsibilities

* Develop and execute video content strategies for Proton's YouTube and TikTok channels, as well as other video platforms.

* Collaborate with internal experts and external partners to enhance video content and diversify distribution formats and channels.

* Manage end-to-end video production from planning, resourcing, managing, measuring, and optimizing results.

* Craft compelling video narratives that reinforce the brand's message, values, and identity in a way that resonates with YouTube and TikTok audiences.

* Use data and analytics tools to track video performance, measure KPIs (views, engagement, shares, etc.), and provide insights for continuous improvement.

* Implement A/B test strategies to test content formats, thumbnails, and titles for increased performance.

* Work with paid media teams to support organic video content with paid promotion where appropriate.

* Ensure that video content aligns with the overall brand tone and visual guidelines while maintaining consistency in video production and publishing across internal and external production.

Requirements

* 6+ years of hands-on experience strategizing and producing video content on YouTube or a similar role in the Media industry.

* Technical understanding of technology, internet, privacy, and security.

* Experience working with influencers, content creators, agencies, and other external resources to amplify content.

* Experienced in leading and mentoring junior content creators, video editors, and external contributors, providing feedback and ensuring alignment with the strategy.

* Experienced managing budgets and resources for video projects, ensuring projects are delivered on time and within budget at the maximum performance and quality.

* Proven experience with creating, managing, and growing large YouTube and TikTok channels.

* Outstanding understanding and knowledge of the YouTube and TikTok platforms.

* Deep understanding of SEO best practices for video content and a strategic approach in researching/choosing topics for various audiences.

* Experience producing video content for SaaS B2B and B2C audiences.

* Experience with multi-brand, multilingual communities and channels as well as content localization best practices.

* Experienced storyteller and content strategist with the ability to adapt to a brand's personality and tone of voice.

* Independent, self-motivated, and proactive with meticulous attention to detail.

* Native and flawless written and spoken English skills.

* Bonus points for Previous journalistic experience / podcasting experience.

* Personal interest in privacy and bringing positive change on the internet.

* Comfortable working in fast-paced, always-on startup environments.

* Fluency in other languages.


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