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About Gaming Laboratories International
Gaming Laboratories International is a global leader in the testing and certification of gaming devices and systems. With over 30 years of experience, we have established a reputation for world-class customer service delivery to more than 480 jurisdictions worldwide.
Job Summary
We are seeking a highly skilled Marketing Communications Specialist to join our team. As a key member of our marketing department, you will play a critical role in supporting the development of marketing plans and implementing tactical execution of those plans in collaboration with a hybrid team.
Key Responsibilities
- Marketing Strategy Implementation
Implement tactical planning and execution of the marketing strategy, managing and implementing marketing campaigns, and leading retrospectives upon campaign completion.
Marketing Plan EvaluationSupport marketing management in evaluating and establishing marketing plans by assembling and analyzing sales forecasts, setting objectives, creating and organizing presentations, and coordinating schedules / updating calendars.
Creative Asset DevelopmentCollaborate with marketing management to finalize creative briefs and defines creative assets needed to support marketing plans or specific initiatives.
Market Research and AnalysisConduct research to analyze market trends, customer behavior, and competitive landscape, and prepares reports by collecting, analyzing, and summarizing data.
Content DevelopmentDevelop creative assets, messaging development, and content in collaboration with designer or agency partners to execute recommendations from the approved strategy, ensuring assets support content themes established in the strategy.
Collaboration and CommunicationWork with marketing management, external resources, and internal stakeholders to develop webinars and podcasts.
Event ParticipationParticipate, as assigned, in tradeshows, conferences, and roundtables.
Agency CollaborationCollaborate with agency partners and the marketing team in support of social media and email strategy and planning activities.
