Data-Driven Insights Strategist
hace 2 semanas
Company Overview
Roche is a global healthcare leader that fosters diversity, equity, and inclusion to understand the needs of people worldwide. We believe that individuality and a passion for exceptional care are essential ingredients for success.
The Position
We're passionate about transforming patients' lives at Roche, where we prioritize scientific rigor, ethics, and access to medical innovations for all. Our mission is to drive data-driven decision-making through actionable insights, providing a comprehensive view of emerging opportunities and challenges.
Responsibilities
- Generate and disseminate timely and relevant insights derived from various sources, including market research, competitive intelligence, digital, medical, and promotional activities.
- Identify and communicate trends, ensuring alignment with current company assets, goals, and strategies.
- Develop a deep understanding of the competitive landscape, positioning, benchmarking, and performance of competitors.
- Analyze market dynamics, patient flow, epidemiology, customer journey, treatment use, and other country situations to inform product strategy.
- Ensure a 360-degree view of customers and patients to drive informed decision-making.
- Analyze diverse information sources and define segmentation to enhance understanding of clients.
- Monitor customer experience and engagement across different squads.
- Conduct projects to expand knowledge of customers and patients.
- Demonstrate expertise in research methodologies and data sources related to the healthcare system and pharmaceutical marketplace.
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