Digital Content Marketing Specialist

hace 18 horas

Sevilla, Sevilla, España Onyx Centersource A tiempo completo

Job Title: Digital Content Marketing Specialist

Job Summary:

We are seeking a highly skilled Digital Content Marketing Specialist to join our team at Onyx CenterSource. As a Digital Content Marketing Specialist, you will be responsible for leading and driving the delivery of content in various forms, including email, web pages, social media, blogs, infographics, and more.

Key Responsibilities:

  • Contribute to overall content lifecycle management, from creation and editing through approvals, publishing/activation, auditing, measurement, curation, optimization, and maintenance.
  • Write content and assist with creating engaging, consumable creative content that coincides with the written work.
  • Guide, develop, execute, schedule, design, and maintain strategies for content, communications, and engagement.
  • Support the Manager of Campaign & Demand Generation in providing content aligned with their up/cross-sell and acquisition campaign strategy.
  • Create and maintain a monthly content calendar with corresponding content asset library to optimize and keep track of existing and new collateral focused on each stage of the customer lifecycle.
  • Build up a content asset library with relevant collateral for prospect and customer needs, including e-books, well-designed case studies, testimonials, thought-leadership pieces, and product-focused content.
  • Use data analytics and insights to drive content decisions.
  • Write and review content and drive content simplification and engagement in print and digital.
  • Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword optimization, content tagging, and metadata management.
  • Drive marketing asset creation, including infographics, sell sheets, PowerPoint presentations, and other marketing collateral to effectively drive demand for our solutions.
  • Contribute to content development and execution through blog and social media channels, supporting Onyx thought leadership objectives.
  • Monitor and analyze the performance of KPIs, proactively identify opportunities, present rationalized solutions to organizational leaders.

Requirements:

  • Four (4) plus years of B2B marketing experience.
  • Experience writing and reviewing/editing content and driving development and delivery of print and digital communications.
  • Highly proficient with Microsoft Office.
  • Creative and graphic design using Adobe Creative Suite and AI tools.
  • Preferred: Experience with software applications such as Salesforce, WordPress, Survey Monkey, etc.
  • Comfortable with researching and taking on new software to optimize content (Adobe Suite, Canva, Lumen5, content writing tools, etc.).
  • Related market/industry experience is desirable, including but not limited to the hospitality, travel, meetings & events, and commission payments industries.
  • Proficient in mapping and optimizing content to the customer lifecycle journey and sales cycle within the hospitality industry.
  • Experienced in SEO, measuring content impact and engagement.

Working Conditions:

This position will work closely with internal stakeholders. Work associated with this position is sedentary in nature and performed indoors at a desk either remotely or in an office setting. Travel for this position is less than 10%. This position is hybrid in office and remote.

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