Marketing and Development Specialist
hace 4 días
Job Function
As a Full-Stack Digital Marketing Developer at Optimanova Solutions, you will play a critical role in driving business growth and success through innovative digital marketing solutions.
Key Responsibilities
- Leverage expertise in front-end and back-end development to create cutting-edge solutions
- Collaborate with project managers to define and develop landing pages and websites
- Deploy websites to production and ensure optimal code performance and scalability
- Participate in code reviews, unit testing, and troubleshoot code issues
- Integrate marketing tools, analytics platforms, and CRMs with our website and applications using APIs
- Develop and implement SEO/SEM best practices through technical optimizations on the server-side and front-end
- Analyze website traffic and user behavior to identify areas for improvement and inform marketing strategies
- A/B test different marketing initiatives and optimize campaigns for better performance
Required Skills and Qualifications
- Bachelor's degree in Computer Science or a related field
- C1 level in English is a must
- 3+ years of experience in full-stack web development
- Experience with version control systems (e.g., Git)
- Experience with databases (e.g., MySQL, PostgreSQL) and familiarity with writing database queries
- Working knowledge of APIs and experience with API integration
- Understanding of digital marketing concepts like SEO, PPC, and social media marketing
- Excellent analytical, problem-solving, and debugging skills
- Excellent communication and collaboration skills
- Ability to work independently and as part of a team
- A passion for learning and staying up-to-date with the latest technologies in both development and digital marketing
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