Game Marketing Specialist
hace 1 mes
User Acquisition Manager Job Description
We are seeking a skilled User Acquisition Manager to join our team at Sandsoft. As a key member of our marketing team, you will be responsible for promoting our mobile games and growing their player base.
Main Responsibilities:
- Manage user acquisition campaigns across various digital channels.
- Analyze and report performance KPIs to determine the success of our marketing campaigns.
- Create engaging marketing messages and briefs for marketing creatives, and oversee the localization of content.
- Collaborate with artists, engineers, and data scientists to drive campaign success.
- Develop and execute AB testing strategies for advertising and app store creatives.
- Work closely with game studios to implement marketing-related features and drive product management.
Requirements:
- Passion for games and understanding of different genres.
- 3+ years of experience in performance marketing.
- Experience managing campaigns on Facebook, Google, and other mobile ad networks.
- Ability to merge data from different sources and formats to gain insights.
- ROI-centered marketing vision, with a focus on measuring and acting on campaign performance.
- Strong problem-solving and decision-making skills.
- Fluency in English to collaborate with an international team.
About Sandsoft:
We value independence and trust, giving our teams the freedom to work together to create and publish high-quality games. We prioritize reliability and competition, and our teams have the autonomy to decide what's best for Sandsoft and our players.
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