Game Marketing Specialist

hace 1 mes


Barcelona, Barcelona, España Sandsoft A tiempo completo

User Acquisition Manager Job Description

We are seeking a skilled User Acquisition Manager to join our team at Sandsoft. As a key member of our marketing team, you will be responsible for promoting our mobile games and growing their player base.

Main Responsibilities:

  • Manage user acquisition campaigns across various digital channels.
  • Analyze and report performance KPIs to determine the success of our marketing campaigns.
  • Create engaging marketing messages and briefs for marketing creatives, and oversee the localization of content.
  • Collaborate with artists, engineers, and data scientists to drive campaign success.
  • Develop and execute AB testing strategies for advertising and app store creatives.
  • Work closely with game studios to implement marketing-related features and drive product management.

Requirements:

  • Passion for games and understanding of different genres.
  • 3+ years of experience in performance marketing.
  • Experience managing campaigns on Facebook, Google, and other mobile ad networks.
  • Ability to merge data from different sources and formats to gain insights.
  • ROI-centered marketing vision, with a focus on measuring and acting on campaign performance.
  • Strong problem-solving and decision-making skills.
  • Fluency in English to collaborate with an international team.

About Sandsoft:

We value independence and trust, giving our teams the freedom to work together to create and publish high-quality games. We prioritize reliability and competition, and our teams have the autonomy to decide what's best for Sandsoft and our players.



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