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Data Insights Strategist
hace 2 semanas
Pearson, a leading provider of English language proficiency tests, is seeking an experienced CRM Data Manager to join our team. As a key player in our marketing strategy, you will be responsible for managing and manipulating data to drive data-driven campaigns, ensuring data quality and accuracy, and providing actionable insights to inform marketing, technology, and sales strategies.
Key Responsibilities:
- Data management and manipulation for ELL marketing: Own the CRM data landscape, ensuring data is robust, available, and correct.
- Owning the end-to-end process for data uploads ensuring a consistent and high-quality approach.
- Process improvement and automation proposals: Continually look for opportunities to improve the way we handle our data, in line with Pearson's processes.
- Propose and implement automations to reduce manual work and improve efficiency.
Collaboration and Teamwork:
Work closely with cross-functional teams, including Salesforce Admins, Sales, Digital, and Technology teams, to ensure seamless data flow and maximize campaign performance. Collaborate with other departments to define key performance indicators and set up dashboards to track progress.
Data Compliance and Security:
Meet the highest standards of data privacy and regulatory compliance by implementing data governance policies, ensuring data quality and compliance with GDPR, and all other data protection laws. Work closely with IT, legal, and business teams to ensure compliant data handling practices, permissions, and oversee lifecycle processes to maintain trust and transparency in all our data operations.
About Us:
Pearson is a global leader in education and learning. Our mission is to add life to a lifetime of learning, creating vibrant and enriching experiences designed for real-life impact. We believe in bravery, decency, and imagination, driving positive change in the learning landscape through innovative approaches and a commitment to sustainability.
Candidate Profile:
We are looking for a skilled and experienced professional with 4-5 years of proven experience in a data analyst role, preferably in marketing. Strong knowledge of data management, ETL processes, and data-driven campaign strategies is essential. Proficiency in data manipulation tools and techniques, as well as experience with Excel, Tableau, SQL, and Google Analytics, is required. Familiarity with CRM tools, particularly Salesforce, is also necessary.
What We Offer:
Pearson is committed to equity and opportunity, fostering a diverse and inclusive workforce where everyone feels a sense of belonging. We offer a collaborative environment, excellent communication skills, and a strong organizational and project management style. If you are passionate about data-driven insights and have a commitment to excellence, we encourage you to apply.