Global Media Strategist
hace 2 semanas
The Marketing team, which is part of the Growth team, drives top-of-funnel customer acquisition and brand awareness. As a Paid Media Manager, you will work on growth initiatives in digital channels with other marketing team members, analysts, engineers, user researchers, designers, and copywriters. This role reports to the Director of Digital Marketing.
Key Responsibilities- Direct, oversee, and collaborate with our media agency to place our media investment in various channels.
- Analyze campaign performance against historical and forecasted goals, providing actionable optimizations and testing proposals.
- Collaborate with internal team members to build and improve campaign assets like ad creative, landing pages, and conversion funnels.
We're looking for someone who is self-sustaining, able to work independently, take initiatives, and plan their own time. You should be curious, enjoy learning new things, and grow both professionally and personally. Good communication skills are essential, as well as being agile in a dynamic environment.
Mandatory Requirements- You feel at home building and maintaining multi-funnel global campaigns in Google, Meta, Microsoft, and LinkedIn.
- Strong proficiency in analyzing campaign performance using multiple dimensions, success metrics, and attribution models.
- Familiarity with A/B testing at scale in Google and Meta, and knowing when to call winners.
- Experience working with or for an agency in the past.
SEK 85,000 - SEK 110,000 per month, depending on experience and qualifications.
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