Digital Commerce Marketing Strategist
hace 2 semanas
About the Role
We are seeking a seasoned Marketing Executive to lead our EMEA Growth team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our sales goals. Your primary focus will be on creating and executing event, performance, and content strategies for Germany, as well as owning communication planning and working closely with the sales leader to target key stakeholders from our target list and sales funnel with bold content.
About the Team
Our Marketing team is a dynamic and innovative group focused on promoting the company, attracting new clients, and building authority and relationships with the ecosystem while generating business opportunities. They are responsible for events, content, brand, web, videos, design, PR, online campaigns, and success cases from our customers.
Key Responsibilities
• Develop, oversee, and execute a consistent marketing strategy in alignment with Sales, effectively investing VTEX's budget to attract qualified leads and increase brand awareness.
• Drive lead generation campaigns to meet the target list and support the sales team with a consistent and qualified lead list.
• Analyze the marketing funnel and leverage analytics tools to evaluate the effectiveness of campaigns, working tirelessly to improve whenever possible.
• Build structured, thorough reports to be shared with internal stakeholders.
• Help define our Account-Based Marketing (ABM) strategy, ensuring that we are developing messaging and campaigns that target accounts that will convert into opportunities.
• Own, manage, and execute the events calendar and strategy to ensure VTEX is boosting its position in the market, raising brand awareness, and maximizing demand generation through this channel.
Requirements
• 6+ years of experience leading a similar area, with comparable goals and responsibilities (marketing in a B2B SaaS or tech company is preferred).
• A bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven track record of managing multifaceted performance projects with tight deadlines.
• You have previous experience using Salesforce and marketing automation tools.
• You have a tech & math mindset, providing simple solutions to complex problems.
• Hands-on experience in managing and optimizing Paid Social, SEM, SEO, and Affiliates.
• You have digital commerce experience.
• You have experience in creating soft and dense campaigns across multiple digital channels.
• Curiosity and willingness to constantly experiment with new tactics and channels.
• Experience in developing copy for campaign materials, e.g., ads, abstracts, emails, and social channels.
• A dynamic person, looking for new challenges and constantly changing if necessary.
About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce platform forward-thinking CEOs and CIOs choose to smarten up their investments. VTEX helps brands and retailers modernize their stack and reduce maintenance costs by rapidly migrating from legacy systems, connecting their entire value chain, and making inventory and fulfillment their strength.
As a leader in digital commerce, VTEX is trusted by more than 2,600 B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having over 3,400 active online stores across 38 countries (as of FY ended on December 31, 2022). For more information, visit.
Benefits
Competitive compensation
Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
Free shipping on 1000+ VTEX store
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