Strategic Marketing Communications Lead for Continuous Gas Analysis Solutions

hace 2 días


Barcelona, Barcelona, España Abb A tiempo completo

Drive Business Growth with Our Global Product Marketing Team

About ABBA leader in industrial technology, ABB is dedicated to empowering sustainable growth and protecting the environment. We value diversity, inclusion, and equal opportunities that foster collaboration and innovation. Your Role and ResponsibilitiesAs a Global Product Marketing Communications Manager for our Continuous Gas Analyzers, you will develop and execute marketing strategies to expand brand recognition and drive business growth worldwide. This role offers opportunities for growth within a global team and enables you to contribute to safeguarding human health and the planet through advanced analytical solutions.

The Business Line Analytical at ABB provides innovative measurement solutions that detect gas leaks, protecting both the environment and businesses' bottom lines. Our systems operate in extreme conditions, monitoring natural and industrial greenhouse gas emissions, including CO2 and methane. By simplifying measurement for industrial and energy customers, we help them operate more efficiently and profitably.

You will be responsible for proposing and implementing internal and external communication strategies for our Continuous Gas Analyzers portfolio. This includes planning, creating, and delivering engaging content across various channels, such as web, social media, email, newsletters, brochures, and videos. You will collaborate with product managers, sales teams, and external agencies to ensure consistency of messaging and visuals across regions and markets.

Key Responsibilities:

  • Develop and implement internal and external communication strategies for the Continuous Gas Analyzers portfolio.
  • Plan, create, and deliver engaging content for various channels.
  • Collaborate with product managers, sales teams, and external agencies.
  • Monitor and analyze the performance and impact of marketing and communication activities.
  • Manage and update the BL Analytical website, intranet pages, and internal social media platform.

What We OfferWe offer a competitive salary range of $80,000 - $120,000 per annum, depending on experience and qualifications, plus benefits that include comprehensive health insurance, retirement plans, and opportunities for professional development.

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