Market Research Strategist

hace 3 semanas


Barcelona, Barcelona, España Kennametal A tiempo completo

About the Role:

Kennametal is seeking a highly skilled Senior Market Research Analyst to provide data-driven insights and inform strategic business decisions.

Key Responsibilities:

  • Conduct in-depth industry research, analyzing market size, growth projections, segmentation, and key trends.
  • Analyze competitor activity, pricing strategies, product offerings, and market share.
  • Conduct primary research using surveys, focus groups, and interviews to understand customer needs, preferences, and behaviors.
  • Analyze secondary research data from market research reports, industry publications, and government databases to identify market trends, competitor insights, and industry dynamics.
  • Track customer needs, preferences, and buying patterns through primary and secondary research methods.
  • Develop data-driven forecasts and models to predict future market conditions.
  • Identify and assess potential risks and opportunities for the company within the industry.
  • Prepare insightful reports and presentations to communicate findings to stakeholders across the organization.
  • Monitor industry news, attend conferences, and network with industry professionals to stay informed.
  • Support the development and implementation of market research initiatives.
  • Develop and maintain strong relationships with internal stakeholders to understand their research needs.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Economics, Engineering, Statistics, or a related field (Master's degree a plus).
  • 5+ years of experience in market research or a similar role within the industrial sector.
  • Strong analytical skills with proficiency in data analysis tools and statistical software (e.g., Excel, SPSS, R).
  • Excellent communication and presentation skills, able to translate complex data into actionable insights.
  • Expertise in researching and tracking industry trends using industry reports, databases, and news sources.


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