Digital Merchandising and Trading Strategist

hace 4 semanas

Madrid, Madrid, España Joma Jewellery and Katie Loxton A tiempo completo
Unlock Your Potential in a Thriving Digital Environment

Joma Jewellery and Katie Loxton are seeking a highly skilled Digital Merchandising and Trading Strategist to join our dynamic team. This is an exciting opportunity to leverage your expertise in driving business growth through strategic online merchandising initiatives.

As a Digital Merchandising and Trading Strategist, you will play a pivotal role in supporting our Senior Trade team with high-impact decisions that enhance product performance, optimise the customer journey, and achieve commercial success across our digital platforms. Your expertise in analytical skills and ability to drive significant business impact will be invaluable in this role.

You will lead in the development and implementation of innovative merchandising strategies that align with both business objectives and seasonal trends. Your attention to detail, organisational skills, and ability to work collaboratively within cross-functional teams will ensure seamless execution and alignment with branding guidelines.

Key responsibilities include:

  • Strategically merchandising all pages across the website to maximise engagement, conversion, and sales, working closely with the WebOps team to ensure all products are properly enabled and visible
  • Leveraging advanced analytics to interpret customer behaviour, product performance, and sell-through data, translating insights into actionable strategies that drive decision-making processes and optimise the customer journey
  • Leading on the management and maintenance of trend and edit categories to support key marketing campaigns, reflect seasonal trends, and enhance the overall shopping experience
  • Coordinating the classification and categorization of new product launches, ensuring seamless execution and alignment with branding guidelines
  • Developing and managing product recommendation strategies to enhance cross-selling opportunities, leveraging AI-driven tools where appropriate
  • Conducting regular audits and reviews of the site to ensure optimal product visibility, accurate classification, and data integrity, identifying areas for improvement and implementing solutions
  • Regularly conducting competitor analysis and market research to stay ahead of industry trends and best practices, proposing adjustments to merchandising strategies to maintain a competitive edge
  • Delivering comprehensive reporting on key performance indicators (KPIs), user behaviour, and on-site customer journeys using tools like Google Analytics, Content Square, and other relevant platforms, providing actionable insights to support trading decisions
  • Partnering with cross-functional teams to refine on-site search results, manage the search dictionary, and optimise taxonomy and product filters, ensuring a seamless and intuitive user experience
  • Taking ownership of continuous improvement initiatives, leading efforts to streamline processes, enhance productivity, and drive the overall success of digital merchandising strategies
  • Coaching and mentoring the Visual Merchandiser and Trading Assistant in VM best practice and commercial decision making
  • Managing critical path timelines and resources efficiently, ensuring projects are delivered on time and align with strategic goals
  • Actively collaborating with Product Design and Marketing teams to understand product USPs, campaigns, and processes
  • Managing the visual merchandising activities within the Trading calendar, ensuring briefs are submitted on time and in line with deadlines provided by Digital Design
  • Managing front-end implementation, training, and optimisation of the AI Merchandising platform, taking ownership of the platform to enhance the customer journey and drive significant uplifts in KPIs. Support your line manager with detailed reporting, and presenting findings and actionable suggestions, identifying areas for improvement to continually refine and optimise performance
  • Collaborating with key decision-makers to optimise on-site content and product imagery, ensuring that all areas of the website are utilising imagery in the most effective way to maximise engagement and conversion rates
  • Seasonally analysing taxonomy performance, presenting data and strategic recommendations to your line manager and SEO team to continuously drive and refine customer journeys
  • Any other ad hoc duties as reasonably requested by the Company

Requirements:

  • Proven experience in the eCommerce Merchandising industry, ideally within Fashion, Lifestyle, Jewellery, or Gifting Sectors
  • Demonstrated ability to drive significant business impact by enhancing product visibility, optimising online journeys, and maximising conversion rates
  • Advanced Analytical and Strategic Decision-Making Abilities. Exceptional skill in interpreting sales data, customer behaviour insights, and web analytics to develop and implement data-driven merchandising strategies that align with wider business objectives
  • Strong organisational and project leadership, with a strong aptitude for overseeing multiple high-priority projects simultaneously, from inception through to completion
  • Exceptional Communication and Influencing Skills. Highly developed verbal and written communication skills with a proven track record of collaborating and influencing effectively across eCommerce, marketing, design, development, and senior management teams to drive cohesive and high-performing initiatives
  • Proficiency in eCommerce Platforms and Analytical Tools. Expert-level understanding of eCommerce platforms (ideally Magento 2), content management systems (CMS), and analytical tools such as Google Analytics 4, Content Square, and other data-driven technologies to enhance the online customer experience and inform merchandising strategies
  • Ability to work collaboratively within cross-functional teams, contributing to a cohesive and productive work environment
  • Experience in using Magento would be beneficial
  • Meticulous attention to detail to ensure product listings are accurate, visually appealing, and optimised for search
  • Both analytical and creative

What We Offer:

  • A competitive salary of £32,500 per annum
  • 25 days holiday rising to 27 with length of service, plus bank holiday
  • A broad benefits package including our staff favourite – a very generous staff discount across both our brands. See all of our benefits on our careers portal
  • Opportunities to make an impact as well as learn and develop further
  • An innovative and friendly workplace with a team we're proud to be part of. Find out more about us and our culture on our careers portal

We are passionate about creating stunning products with a personal touch and innovating our business behind the scenes. We value creativity, collaboration, and integrity. We strive to be the best in our field, and we know that happens by hiring a diverse team and encouraging everyone to be their authentic selves when working with us.

We are always striving to improve our way of working to be more inclusive, diverse, and equal, including encouraging all team members to bring their ideas to the table as we know this is key to our continued success.

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