Strategic Email Marketing Professional
hace 4 días
We are seeking a highly skilled email marketing specialist to join our team at Make. As a digital automation company, we are committed to providing exceptional customer experiences, and this role is critical in helping us achieve that goal.
About the Role
The successful candidate will be responsible for developing and executing email marketing strategies that drive customer engagement and retention. This will involve managing our overall portfolio of email activity, partnering with teams across Make to ensure its maximum effectiveness in responding to user needs and driving business results.
Key Responsibilities
- Manage our overall portfolio of email activity, partnering with teams across Make to ensure its maximum effectiveness in responding to user needs and driving business results.
- Develop, implement and manage processes to ensure the timely delivery of impactful communications and campaigns to Make customers.
- Act as subject matter expert and owner for our tooling, advocating for and implementing technology solutions that are appropriate to our scale and ambitions.
- Partner with teams across Make to source and share data that drives the effectiveness of our customer acquisition and retention activities.
- Manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to every recipient.
- Ensure appropriate reporting is available for email, while guiding the business on how best to evaluate performance.
- Use data to identify and drive opportunities for improvement in customer communication and engagement.
- Develop email best practices and enable internal stakeholders to follow them.
- Provide training and support to team members on email system usage and best practices.
- Ensure email practices comply with internal policies and data protection regulations.
Requirements
To be successful in this role, you will need:
- 5+ years of experience in email marketing with demonstrated knowledge of email best practices including technical (deliverability, data, personalization), content (subject lines, messaging, design) and performance (send times, campaign cadences).
- Strong experimental and analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts.
- Proven track record in managing and growing a motivated team.
- Proficiency in English with the ability to create compelling messaging and content.
- Familiarity with email design and coding concepts such as HTML, CSS, Canva, Figma.
- Passion for customer-centric marketing and delivering exceptional customer experiences.
- Track record leading people, either in project teams and/or as a line manager.
- Experience working within a digital workflow, partnering with content writers, designers and technical teams to deliver effective campaigns.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot).
- Excellent communication skills with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to key stakeholders.
What We Offer
At Make, we are committed to providing our employees with a comprehensive benefits package that includes:
- RSUs grant in a rapidly growing company raising its value every day.
- Annual bonus.
- Multinational team with 42 nationalities creating the future of automation.
- Learning & Development plan (online language, professional courses, conference tickets and other trainings) & 2 Company Learning Days per year.
- 3 Company Impact Days per year.
- Notebook/Macbook and 34'' curved monitor.
- 25 days of vacation, company day off on 31st December.
- 10 care days to care for your loved ones.
- Extra parental vacation (3-6 months).
- RSUs grant for a newborn child.
- Life insurance.
- Gympass.
- Meal and transportation tickets, medical insurance.
- Team buildings, parties, and company events multiple times a year.
- Flexible working hours + home office.
We are an equal opportunities employer and welcome applications from all qualified candidates. If you are passionate about customer-centric marketing and delivering exceptional customer experiences, we would love to hear from you.
Please note that the job description may be subject to change based on business needs. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
We look forward to hearing from you
#J-18808-Ljbffr
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