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Digital Media Planner Trainee
hace 2 meses
Job Description
The Digital Media Planner Trainee at Starcom will be responsible for planning, negotiating, and executing digital media plans that drive business growth and customer engagement. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.
Key Responsibilities:
- Assist in developing and managing digital media plans, negotiating and purchasing media to achieve business objectives
- Manage the day-to-day implementation and optimization of campaign activities, ensuring seamless execution and maximum ROI
- Manage campaign authorizations, budgets, and reconciliation processes to ensure accuracy and transparency
- Interact daily with digital media publishers and partner agencies to build strong relationships and negotiate optimal media rates
- Analyze research data and media/marketing information to inform strategic planning and optimize campaign performance
- Monitor and assess ongoing campaign performance, providing insights and recommendations to improve future campaigns
Qualifications:
- Bachelor's degree in Advertising, Marketing, or Economics, or equivalent experience in digital marketing
- Basic knowledge of digital planning tools, including MS Office, TomMicro, Galileo, Comscore, and Verification
- Excellent communication and organizational skills, with the ability to express oneself clearly and concisely in oral and written communications
- Ability to organize ideas and information logically and sequentially, with a focus on delivering clear, compelling, and persuasive client reports