Communication Strategist

hace 7 días

Madrid, Madrid, España Werfenlife Sa. A tiempo completo
Job Title: Communications Specialist

The Communications Specialist will play a key role in supporting the business units and communication department at Werfenlife Sa. in all aspects related to promotional materials, digital solutions, internal and external events, congress, and marketing tools. This includes overseeing the creation and production of materials and internal communications.



Main Responsibilities:

Communication Strategy:
  • Develop and implement communication tactics that effectively inform, educate, and engage targeted audiences.
  • Create and execute LinkedIn strategies and creative campaigns specific to the Spanish and Portuguese markets.
  • Work with HR and Marketing teams to coordinate and execute internal and external communication initiatives and events.
  • Maintain and improve employee engagement through authentic and creative campaigns that promote a positive workplace culture.
  • Collaborate with the global communications team to execute key global initiatives in Spain and Portugal.


Event Management:
  • Support all aspects of planning and organizing congresses and events, including logistical arrangements, coordination of materials, and on-site execution.
  • Ensure all event-related materials are adequately followed up, from creation to distribution, ensuring alignment with the overall communication strategy.
  • Manage the end-to-end process of events, ensuring they align with global and local objectives.


Business Units (BUs) & Marketing Support:
  • Develop and customize HubSpot solutions to automate marketing and communication processes, such as managing lists, workflows, and campaigns.
  • Coordinate communications for various BU initiatives, ensuring consistency and alignment with Werfen's strategic goals.


Minimum Requirements:

  • Bachelor's degree in marketing, business, communications or a related discipline.
  • Minimum of 5 years of work experience in a communication or events department or division within the Healthcare sector.
  • Proficient in video production, including shooting, editing, and post-production, using tools like Adobe Premiere Pro or similar.
  • Strong verbal and written communication skills with the ability to craft clear, compelling, and persuasive messages for various communication channels.
  • Proven experience developing and executing communication campaigns, like newsletters, blog posts, and social media content.
  • Familiarity with SEO best practices to optimize content for search engines.


Key Skills and Abilities:

  • Video production and editing skills.
  • Content creation and copywriting skills.
  • Communication and project management skills.
  • HubSpot and marketing automation skills.
  • SEO and content optimization skills.


This is an exciting opportunity for a skilled Communications Specialist to join our team at Werfenlife Sa. and contribute to the success of our business units and communication department.

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