Market Engagement Lead

hace 1 mes


Barcelona, Barcelona, España Hewlett-Packard A tiempo completo
Market Engagement Lead - EMEA and Asia

HP Digital Services is seeking a Market Engagement Lead to join the Portfolio Strategy Team for our Print Software GBU. This role will drive alignment between product strategy and market needs, engaging with direct and channel sales teams, and leading market engagement initiatives.

Key Responsibilities
  • Partner with direct and channel sales teams to communicate product value propositions and align portfolio offerings with market needs.
  • Collaborate with sales teams to develop tailored tools and resources that drive portfolio adoption across regions.
  • Organize and lead market engagement forums, bringing together stakeholders to discuss product roadmaps, customer feedback, and market trends.
  • Gather input from sales, partners, and customers to inform feature prioritization for product development.
  • Provide strategic support for top deals by addressing feature or technology requirements.
  • Lead the planning and execution of portfolio presence at key industry events and trade shows.
Key Qualifications
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • 7+ years of experience in product marketing, market engagement, or sales enablement in a global business environment.
  • Strong understanding of go-to-market strategies, partner ecosystems, and portfolio management.
  • Proven ability to engage with both direct and channel sales teams.
  • Excellent communication, presentation, and stakeholder management skills.
  • Experience with event planning and trade show coordination is a plus.

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