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Experiential Marketing Manager
hace 2 meses
Criteo is seeking a highly motivated and detail-oriented Experiential Marketing Manager to champion our global events strategy. As a key member of our team, you will play a critical role in delivering activations that support key business objectives and drive measurable ROI for our regional client solutions teams.
Key Responsibilities- Event Execution: Lead end-to-end live and virtual event execution across key programs, partnering with field, content, brand, social, and PR teams to bring these moments to life from sourcing and planning, theme/content development, look/feel ideation + build, attendance and promotion strategy, to post-event reconciliation.
- Executive Engagement: Execute various initiatives within our Executive Engagement program, including regional summit(s), exclusive networking events, and personalized outreach campaigns.
- Attendance and Participation: Drive attendance and participation through strategic promotion and outreach efforts, leveraging email marketing, digital/paid media, and other channels.
- Client Solutions Coordination: Proactively engage with client solutions (sales) to coordinate, communicate, and educate the teams on any new and/or upcoming experiential marketing programs at a global scale, ensuring each activation is aligned with company objectives and messaging.
- Performance Tracking: Build and manage a tracking process to determine all event campaign performance and pipeline influence within Salesforce.
- Operational Excellence: Manage and forecast large-scale budgets, contracting, payment processing, and negotiation management alongside Finance, Legal, and Procurement departments.
We are seeking a highly motivated self-starter who thrives under tight deadlines. A quick learner with a 'roll up your sleeves' attitude, a strong sense of ownership, and a builder mentality. Relevant experience in an event marketing role within the B2B space is required.
Problem Solver: No issue is too big or small - you are someone who encompasses a solutions-driven mindset and can think critically while navigating complex challenges with confidence and resilience.
Relationship Builder: You thrive in social settings and can maintain strong relationships both internally and externally while understanding your audience. You are also comfortable speaking with and presenting to senior leaders as well as executive audiences.
