Travel Experience Designer

hace 3 semanas

Barcelona, Barcelona, España Tropicfeel A tiempo completo

About Tropicfeel

Tropicfeel is a leading innovator in the travel gear industry, prioritizing quality over quantity to create products informed by the needs and desires of our community of modern-day travelers. We're changing the way we understand travel.

Job Overview

We are looking for a Customer Engagement Strategist to lead the development and execution of our CRM strategy, enhancing customer engagement, segmentation, and loyalty. This role involves optimizing the customer journey through data-driven insights, marketing automation, and personalized campaigns, working cross-functionally to drive customer satisfaction and long-term value.

Your Responsibilities:

  • Develop and execute the CRM strategy aligned with Tropicfeel's business objectives and customer-centric approach.
  • Identify opportunities to optimize customer segmentation, engagement, and retention through data analysis and market research.
  • Define and refine customer segments based on demographics, preferences, and behavior to facilitate targeted marketing campaigns.
  • Implement personalized messaging, product recommendations, and tailored promotions to drive customer loyalty and increase customer lifetime value.
  • Plan, execute, and optimize CRM campaigns, including email marketing, customer surveys, loyalty programs, and referral programs.
  • Create campaign briefs and coordinate with content specialists and designers for email creation.
  • Review and provide feedback on email copy.
  • Coordinate with the Brand team to align email campaigns with overall marketing initiatives.
  • Map the customer journey, identify pain points, and implement strategies to improve touchpoints, increase satisfaction, and drive repeat purchases.
  • Manage the end-to-end process of email production; A/B testing, oversee the creation, checking, segmenting, scheduling and analysis of both broadcast and triggered campaigns.
  • Lead the Marketing Automation initiatives for Tropicfeel by defining the strategy aligned with the Customer LifeCycle, planning and, in-platform execution of workflows and their optimization via A/B testing.
  • Review and update post-purchase emails sent through Narvar.
  • Collaborate with cross-functional teams to ensure alignment and integration of CRM initiatives with overall marketing efforts.
  • Data & Customer Insights Analyst: Conduct ongoing analysis of customer behavior across CRM and loyalty channels to extract valuable insights.
  • Utilize data to optimize targeting, segmentation, and personalization within CRM and loyalty campaigns.
  • Generate regular reports on customer engagement, campaign performance, and loyalty program success, making data-driven recommendations for future initiatives.

What We Offer

Culture of freedom, flexibility, and trust.
Entrepreneurial environment that encourages innovation.
Flexible work with a hybrid policy (3 days at the office, 2 flexible days).
English & Spanish free classes.
Pet-friendly office, bring your furry friends every day
Daily fresh fruit, coffee & tea.
Team-building activities and work trips to paradise-like destinations.
Social benefits with Cobee cards, including discounts in restaurants, transportation & gym memberships.
Career growth through development programs.
50% discounts on Tropicfeel's products.
Craft beer, since having a good time is a serious business.
Barcelona-based job in cool Poblenou offices (L4), 10 minutes from the beach.
One week a year the whole team goes to a remote place to work from paradise

Salary Information:

The estimated salary for this role in Barcelona, Spain, ranges between €45,000 - €60,000 per annum, depending on experience and qualifications. We strive for a fast and efficient hiring process that benefits both you and us.

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