Senior Marketing Strategist

About the Role:

We are seeking a highly skilled Senior Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and refining marketing strategies that align with our business objectives and resonate with our target audience.

Key Responsibilities:

• Develop and refine marketing strategies that align with our business objectives and resonate with our target audience.
• Conduct in-depth market research and competitor analysis to identify key trends, opportunities, and challenges.
• Curate end-to-end client journeys (that incorporate digital, social, content, events, forums) to create meaningful engagement with decision makers and influencers.
• Lead the execution of marketing campaigns across various channels, including digital, social media, email, and events, ensuring seamless implementation and timely delivery.
• Work closely with the creative team to develop compelling long and short form content and creative assets that engage our audience and drive action.
• Utilise data to track and measure campaign performance, identify areas for improvement, and optimise strategies for maximum impact.
• Collaborate with internal teams, including sales, technology, and customer success, to ensure alignment and integration of marketing efforts across the organisation.
• Stay informed about industry trends, best practices, and emerging technologies in marketing, and leverage this knowledge to innovate and drive continuous improvement.

Requirements:

• Minimum of 2 years of experience in B2B marketing, with a focus on developing and implementing effective marketing strategies.
• Experience in IT industry.
• Experience in leading projects from inception to completion, demonstrating effective project management skills and the ability to drive results.
• Excellent project management skills with ability to coordinate multiple priorities at once.
• Fluency in English (C1+).
• Proven track record of success in driving results and exceeding targets in a fast-paced environment.
• Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven recommendations.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with diverse teams.
• Creativity, strategic thinking, and a passion for marketing innovation.
• Availability in CET timezone.

What We Offer:

• Opportunities for professional development in the leading digital company with the support of the top professionals from FOTC and Google through partnering with top-companies, gaining Google certifications, internal courses, workshops, etc.
• Multiple career paths, both vertical and horizontal, based on variety of roles, markets and expertise areas.
• Remote or Hybrid working model, suited to your preferences and role characteristics.
• Permanent cooperation (preferably based on B2B type of contract, yet we're open to discuss).
• Monthly base salary between PLN on the invoice.
• Flexible working time deriving from a goal-oriented approach to work.
• Co-financing sports activities, including the provision of Multisport cards.
• Co-financing medical package (we offer Luxmed services).
• Preferential micro-loans program.