Brand Strategy Lead
hace 3 semanas
We are seeking a highly motivated and experienced Brand Strategy Lead to join our team at the Lastminute Group. As a key member of our brand management team, you will be responsible for developing and executing comprehensive brand strategies that drive business growth and customer engagement.
This is an exciting opportunity to work with a dynamic team in an inclusive international environment. You will have the chance to grow thanks to our career journey and internal mobility perspective, as well as manage your own schedule thanks to our flexible start and end of the working day.
Key Responsibilities:- Brand Strategy Development: Analyze complex data points and translate them into clear, actionable brand strategies that drive business growth. Craft compelling narratives that effectively communicate our brand message and values.
- Multi-Channel Campaigns: Develop and execute multi-channel brand campaigns to drive awareness and consideration. Leverage reactive marketing principles to capitalize on key consumer moments.
- Budget Management: Effectively plan and manage budgets with measurable impact, ensuring that marketing investments are strategically allocated to deliver tangible returns on investment.
- Team Leadership: Foster a culture of collaboration, creativity, and innovation within the brand & PR team. Provide strong leadership, guidance, and support to nurture talent and drive high performance.
We are looking for an experienced professional with a proven track record of delivering results-driven brand strategies. The ideal candidate will have excellent analytical, communication, and project management skills.
Additional requirements include:
- A minimum 5 years of experience in brand management or a related field.
- Proven ability to develop and execute comprehensive brand strategies that drive business growth.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Ability to lead and motivate cross-functional teams.
We offer a competitive salary package, including:
- A generous base salary of €80,000 - €100,000 per annum.
- A range of benefits, including flexible working hours, remote work options, and access to ongoing training and development opportunities.
- A dynamic and inclusive work environment with a diverse team of professionals.
- Opportunities for growth and career advancement within the company.
This role is based in our Amsterdam office, with the option to work remotely part-time.
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