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SEO Manager
hace 2 meses
Welcome Pickups is a pioneering travel tech company that redefines the way people travel. Founded in 2015 in Athens, Greece, we deliver a complete, personalized, in-destination travel experience. From the moment a traveler arrives at a new destination until their return journey home, we accommodate all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalized way possible.
Our drivers are experts in the area and share their local know-how to make travelers feel at home wherever they are. We have introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.
As a travel tech startup, we continue to grow and scale our operations and are quickly becoming a global category leader for in-destination travel services.
Key Highlights- We are one of the highest-rated global transportation companies with a rating of 4.9/5 stars
- We have 280 destinations with a goal to reach 350 by 2024
- We have over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month
- We have over 2.5 Million happy travelers every year
This pivotal role is instrumental in steering Welcome Pickups' global trajectory, playing a crucial part in expanding our reach through effective SEO strategies. The primary focus is on ensuring a high-quality online presence across all destinations. By optimizing Welcome's customers' web experience, this role actively promotes our brand motto, 'your friend on the ground,' through targeted and relevant content in English and meticulous localization in multiple languages worldwide.
Responsibilities- Develop and implement effective SEO strategies aligned with business objectives
- Plan and execute publishing activities (300 content marketing pages per month across 6+ languages) for increasing organic reach through SEO
- Utilize audit tools (Google Search Console, Ahrefs, Screaming Frog) to assess and improve the website's SEO status
- Analyze audit findings and implement actions to enhance SEO performance
- Evangelize SEO best practices and strategies across the organization
- Manage the internal content team (2) and onboard, coordinate, and assess external content writers (15+) and translators
- Support and guide digital content development for B2B marketing initiatives in coordination with the B2B Growth Marketing team
- Work closely with the Product team to ensure technical SEO best practices are followed
- Engage the product team in initiatives leading to conversion rate optimization
- Review and analyze key performance indicators, including page ranking, organic sessions, and domain authority
- Gather data, brainstorm ideas, and deliver data-driven results through experiments
- Own the localization of content in 6+ languages, ensuring it maintains the brand voice and meets quality standards
- Bachelor's Degree in Marketing or a relevant field; MA is a plus
- At least 5+ years of hands-on experience managing all SEO activities with expert knowledge of SEO practices and techniques
- Proficient with analytics tools (Google Analytics, Power BI, Mix Panel, Looker)
- Experienced with SEO tools (Ahrefs, Search Console, SEMRush, etc.)
- Strong analytical skills with the ability to measure and analyze data, report on KPIs, and make data-driven decisions
- Creative thinker with a track record of developing innovative SEO strategies
- Self-starter with an entrepreneurial spirit, capable of working independently while keeping stakeholders informed
- Strong writing and editing skills with a passion for storytelling
- In-depth knowledge of research principles and experience in analyzing data
- Sense of ownership and pride in your performance and its impact on the company's success
- Top-level English, both written and oral
- Strong business acumen and a high achiever, consistently surpassing sales or performance goals
- Excellent time management with the ability to multi-task and set priorities effectively
- A friendly and upbeat personality
- Vibrant and fresh work environment at the center of Athens
- Flexible work-from-home policy
- The tools you need to successfully perform your daily tasks
- The unique opportunity to join 'the next big thing' at the ground level
