Marketing Analytics Project Manager

hace 4 semanas

Barcelona, Barcelona, España Semrush A tiempo completo
Job Description

We are seeking an experienced Analytics Project Manager to oversee and drive the end-to-end management of tracking and analytics projects within our digital marketing team.

The ideal candidate will possess a strong technical background in analytics, exceptional project management skills, and the ability to act as a bridge between various departments to ensure seamless project execution and impactful outcomes.

Key Responsibilities:

  • Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives
  • Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness
  • Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS
  • Perform in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement
  • Recommend and implement new measurement, tracking, and data visualization tools and techniques to improve overall analytics capabilities

Requirements:

  • Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms
  • Experience with MTA and MMM tools and methodologies
  • Proficiency in data visualization tools such as Tableau, Power BI, or similar
  • Knowledge of SQL, Python, R, or other data manipulation languages is a plus

Qualifications:

  • Bachelor's degree in Marketing, Business, Data Science, or a related field. Master's degree preferred
  • Minimum of 5 years of experience in analytics project management within a digital marketing environment
  • Proven track record of successfully managing and delivering analytics projects

About the Team:

We are a dynamic and growing team at Semrush, a leading online visibility management SaaS platform. We are committed to creating an inclusive environment for all employees and celebrate diversity.

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