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Marketing Director Iberia

hace 2 semanas

Madrid, Madrid, España Lvmh Group A tiempo completo

**Job Overview**

We are seeking a highly skilled Marketing Director Iberia to lead our marketing efforts in the region.

About Us

LVMH Beauty Iberia is a San Francisco-based company that believes laughter is the best cosmetic. We are the No. 1 Brow Brand Worldwide and are synonymous with fun, instant beauty solutions. Our mission is to put a smile on people's faces by breaking rules with wit and wisdom, solving problems with courage and creativity, and making real connections with the people we work with and the customers we touch every day.

Your Role

As a Marketing Director Iberia, you will be responsible for implementing the trade marketing plan and strategy serving the global targeted positioning of the brand and its objectives. You will monitor the PR strategy concerning traditional Press as well as for bloggers, vloggers, MUAs & celebrities, and ensure all actions both drive the business and raise brand awareness. You will oversee the strategy on all digital platforms, to develop brand awareness and boost sales. Additionally, you will manage, motivate, develop, and lead the Marketing Iberia team. Your responsibilities will also include participating in the operational implementation of all actions, respecting budget guidelines and calendars, working closely with the Regional Marketing & Digital teams in Paris, and negotiating and organizing an animation plan in line with the strategy of the Brand.

Key Responsibilities

  • Negotiate and organize an animation plan in line with the strategy of the Brand.
  • Develop a strong relationship with our retailers.
  • Liaise with Sales, retailers, and Flagship stores to identify marketing/promotional opportunities.
  • Liaise with Regional Merchandising Department for all merchandising projects, and develop local merchandising, respecting the guidelines, if applicable.
  • Pilot communication projects to develop our Brand Awareness: through media channel, events, or co-branding.
  • Organize Iberia Sales Meetings by presenting novelties, marketing strategy, and animation plans.
  • All year long, efficiently communicate with sales and field.
  • Build, nurture, and maintain excellent customized press relations with relevant media, proactively seeking and discovering media coverage opportunities.
  • Manage Make-up Artists & Celebrities Relations.
  • Development and communication of Press releases to key journalists/bloggers/vloggers to introduce them to our products, respecting guidelines & tools from San Francisco.
  • Participate/Partner with our retailer's PR events and build local Brand owned PR Events in coordination with the regional office.
  • Develop Brand Awareness through traditional & digital media.
  • Develop the ranking and the share of voice of the Brand.
  • Be on all occasions a strong DNA conveyor.
  • Community management: Implement the Digital strategy among all social media platforms to develop Brand awareness, optimize visibility, and help grow Benefit's social audiences & engagement; Oversee regular social contests (coordinate prizing, work with legal, etc.)
  • Digital Influencers management: Develop, grow, and maintain relationships with top vloggers/bloggers/digital journalists resulting in increased quality placements & exposure; Identify, cultivate & develop consistent, ongoing relationships with key digital influencers; Work with influencers on contests & co-created content, with the goal of reaching new audiences; Participate to blogger/vloggers events.
  • E-retail: Work closely with Sephora and regional teams to optimize our visibility on Sephora.pt.
  • Benefit content site: Work closely with regional teams to update the Corporate Iberia content site and raise Brand awareness; Grow our emailing database.
  • Continually monitor all the digital content to ensure it is on brand and meets strategic objectives.
  • Define and monitor an action plan for NBBA exposure, in coordination with the E-Retail & Digital Manager.

Budget Management

You will be responsible for managing the marketing, PR, and digital budgets ensuring that all expenditure is in line with approved budget and forecasts.