Data-Driven Digital Strategist

hace 2 semanas


Madrid, Madrid, España Diageo A tiempo completo
About Us

Diageo is a leading global beverage company with a rich history and a portfolio of iconic brands. Our purpose is to celebrate life, every day, everywhere, and we strive to create a positive impact on our people, our diversity, and our brands.

About the Role

We are seeking a talented Analytics and CMS Manager to join our Connected Consumer Engagement team. This role is critical to our D2C strategy for Diageo and its brands in Southern Europe, focusing on detailed analysis of our digital channels and content to advise data-driven strategies.

Key Responsibilities
  1. Direct Analytics Execution: Conduct in-depth analyses of our website's performance, focusing on content engagement and e-commerce effectiveness.
  2. CMS Management: Lead our Content Management System (CMS), creating new sections, uploading content, and ensuring optimal user experience.
  3. A/B Testing and Optimization: Lead A/B testing efforts, applying findings to content presentation and e-commerce strategies.
  4. Strategic Content and E-commerce Integration: Use insights from analytics to guide the integration of content and e-commerce.
  5. Collaborator Partnership: Work closely with content creators, e-commerce teams, and technical staff to optimize digital experiences.
About You

We are looking for a professional with outstanding skills in analyzing data to extract important insights, a hands-on approach to CMS management, and strong interpersonal skills to convey analytical findings to non-technical partners. Proficiency in analytics tools, including Google Analytics (GA4 preferred), and Excel is required.



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