Senior Content Strategist for Patient and Referrer Experience
hace 2 semanas
We are seeking a highly skilled Senior Content Strategist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team at Boston Scientific Gruppe. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.
Key Responsibilities- Develop and deploy successful content strategies for patient and referrer audiences, collaborating closely with the Patient and Referrer Center of Excellence.
- Establish guardrails for divisional IMC for patient and referrer content strategies, their execution, and measurement.
- Act as a change agent and primary IMC partner to EMEA Patient and Referrer stakeholders and Corporate Marketing for all matters of Direct to Patient (DTP) and Direct to Referrer (DTR) content.
- Advocate operating models, processes, tools, and technologies along the content lifecycle, working collaboratively with the IMC team for any proof of concept, pilot, and socialization of new processes, guidelines, and resources.
- Participate in regional Patient Council and Advisory Boards to represent IMC.
- Coordinate sharing of best practices for different channels and content types for patient and referrer audiences.
- Lead patient/referrer-facing content audit process, conduct assessment of content needs.
- Provide guidance for Branding and content creation, such as tone of voice, language level for patient audience, and creatives for patient audience.
- Identify template and image gaps and manage development of templates/addressing gaps. Manage related content collections.
- Manage and evolve content analytics for patient and referrer audiences in collaboration with the Analytics and Digital Marketing teams. Leverage insights to understand audience preferences and continuously enhance the customer experience.
- Advocate localization best practices for patient and referrer audiences.
- Translate value propositions into stories through compelling storytelling.
- Manage vendor partners in compliance with Boston Scientific's policies and manage and track budget.
- Monitor established metrics with productivity and effectiveness in mind.
- Successfully collaborate with key partners in EMEA and Global Integrated Marketing Communications and demonstrate excellence in creating synergies, cross-fertilization, and continuous improvement.
- 3-5 years of relevant experience in marketing communications and/or content strategies (B2B and B2C).
- Professional with complete understanding and wide application of principles, theories, and concepts in the field. Applies a full understanding of the area of specialization to resolve a wide range of issues in creative ways.
- Experience in developing and deploying successful content strategies for marketing communications campaigns or programs.
- Apply business experience, expertise, and relationship skills to influence stakeholders.
- Demonstrate understanding of the formal and informal organization by building partnerships that promote stakeholder action, even without direct authority.
- Partner with and advise business stakeholders to enable meaningful communications, consistent with company values.
- Fluency in English.
- Bachelor's degree in Communications, Marketing, Business, or other relevant fields.
- Preferred MedTech industry knowledge.
- Planning, prioritizing, executing, and monitoring projects and activities to achieve specified outcomes within a clearly defined timeframe, standard, and budget.
- Highly organized with good project management and planning skills.
- General knowledge of other related disciplines, business unit function, and cross-group dependencies/relationships.
- Knowledge about SEO and content production for various digital, social media, and other channels is an advantage.
- Understanding patient and referrer audience needs and opportunities is an advantage.
-
Patient and Referrer Content Strategist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleThe Patient and Referrer Content Strategist will contribute to delivering excellence in customer and patient experience and omnichannel marketing as part of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.Key ResponsibilitiesDrive the evolution of content strategy methodology for patient and referrer audiences in...
-
Patient and Referrer Content Strategist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleThe Patient and Referrer Content Strategist will contribute to delivering excellence in customer and patient experience and omnichannel marketing as part of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.Key ResponsibilitiesDrive the evolution of content strategy methodology for patient and referrer audiences in...
-
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
-
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
-
Madrid, Madrid, España Boston Scientific Gruppe A tiempo completoAbout the RoleAs a Senior Content Strategist for Patient and Referrer Engagement, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing. You will work closely with the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team to develop and implement integrated communication campaigns that...
-
Madrid, Madrid, España Boston Scientific Gruppe A tiempo completoAbout the RoleAs a Senior Content Strategist for Patient and Referrer Engagement, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing. You will work closely with the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team to develop and implement integrated communication campaigns that...
-
Madrid, Madrid, España Boston Scientific Gruppe A tiempo completoAbout the RoleThe Senior Content Strategist for Patient and Referrer Engagement will contribute to delivering excellence in customer and patient experience and omnichannel marketing as part of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. The IMC EMEA Team develops and implements integrated communication campaigns, blending...
-
Madrid, Madrid, España Boston Scientific Gruppe A tiempo completoAbout the RoleThe Senior Content Strategist for Patient and Referrer Engagement will contribute to delivering excellence in customer and patient experience and omnichannel marketing as part of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. The IMC EMEA Team develops and implements integrated communication campaigns, blending...
-
Patient and Referrer Content Strategy Lead
hace 1 semana
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.The ideal candidate will contribute to delivering excellence in customer and patient experience and omnichannel marketing by developing and implementing integrated...
-
Patient and Referrer Content Strategy Lead
hace 1 semana
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.The ideal candidate will contribute to delivering excellence in customer and patient experience and omnichannel marketing by developing and implementing integrated...
-
Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific Gruppe A tiempo completo**About the Role**As a key member of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team at Boston Scientific Gruppe, the Patient and Referrer Content Strategy Senior Specialist plays a vital role in delivering exceptional customer and patient experiences through omnichannel marketing.**Responsibilities**Drive the evolution of...
-
Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific Gruppe A tiempo completo**About the Role**As a key member of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team at Boston Scientific Gruppe, the Patient and Referrer Content Strategy Senior Specialist plays a vital role in delivering exceptional customer and patient experiences through omnichannel marketing.**Responsibilities**Drive the evolution of...
-
Patient and Referrer Content Strategy Senior Specialist
hace 1 semana
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of this team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
-
Patient and Referrer Content Strategy Senior Specialist
hace 1 semana
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of this team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
-
Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDrive content...
-
Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDrive content...
-
Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDrive the evolution of content strategy methodology for...
-
Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDrive the evolution of content strategy methodology for...
-
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleBoston Scientific is seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key...
-
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleBoston Scientific is seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key...
