Ecommerce Manager Fmcg

hace 2 semanas

Barcelona, Barcelona, España Morgan Philips Group A tiempo completo
Descripción del Puesto

Buscamos un/a Ecommerce Manager para liderar el departamento de comercio electrónico de uno de nuestros clientes del sector Retail/FMCG ubicado en Madrid.

El/a candidato/a reportará directamente al Chief Marketing Officer (CMO) y será miembro del Comité de Dirección. Tendrá la responsabilidad de ejecutar la estrategia digital que impulsará el crecimiento de la compañía.

Responsabilidades
  • Estrategia Digital: Diseñar y ejecutar una estrategia integral de comercio electrónico en línea con los objetivos de la empresa, colaborando estrechamente con el CMO para alinear las metas digitales con la visión general de marketing.
  • Gestión de Plataformas: Supervisar y optimizar las plataformas de comercio electrónico, trabajando en conjunto con equipos internos y externos para garantizar una experiencia de compra excepcional.
  • Análisis y KPIs: Implementar y monitorear KPIs clave para evaluar el rendimiento del comercio electrónico. Utilizar análisis de datos para identificar oportunidades de mejora y ajustar estrategias según sea necesario.
  • Desarrollo de Contenido: Colaborar con equipos creativos para asegurar contenido atractivo y relevante. Garantizar que las descripciones de productos, imágenes y otros elementos cumplan con los estándares de calidad y estén optimizados para SEO.
  • Campañas de Marketing Digital: Planificar y ejecutar campañas efectivas de marketing digital, incluyendo SEM, SEO, marketing en redes sociales y otras tácticas para impulsar el tráfico y las conversiones.
  • Liderazgo de Equipo: Dirigir y motivar a un equipo de profesionales dedicados al comercio electrónico. Fomentar un ambiente colaborativo y orientado a resultados.
  • Experiencia del Cliente: Trabajar en estrecha colaboración con el equipo de atención al cliente para garantizar una experiencia de compra en línea excepcional. Resolver problemas y garantizar la satisfacción del cliente.
Requisitos
  • Experiencia previa demostrada en gestión de comercio electrónico, preferiblemente en el sector Retail o FMCG.
  • Conocimiento profundo de plataformas de comercio electrónico y herramientas analíticas.
  • Habilidades sólidas de liderazgo y gestión de equipos.
  • Fuertes habilidades analíticas y orientación a resultados.
  • Gestión de presupuesto y modelo de atribución.
  • Gestión de agencias.
  • Excelentes habilidades de comunicación y trabajo en equipo.
  • Licenciatura en Marketing, Económicas o campo relacionado, valorándose positivamente disponer de alguna formación específica en eCommerce.
  • Nivel de Inglés C1

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