Digital Marketing Analytics Project Manager, Barcelona

hace 4 semanas

Barcelona, Barcelona, España Semrush A tiempo completo
Job Description

We are seeking a highly skilled Marketing Analytics Project Manager to join our team at Semrush. As a key member of our Digital Marketing department, you will be responsible for managing and executing analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.

Key Responsibilities
  • Manage and execute analytics projects from inception to completion
  • Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness
  • Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS
  • Gather data from various digital marketing channels, ensuring accuracy, consistency, and quality
  • Enhance the tracking of objectives to better measure campaign success
  • Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility
  • Perform in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement
  • Recommend and implement new measurement tracking and data visualization tools and techniques to improve overall analytics capabilities
  • Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels
  • Act as a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams to ensure cohesive project execution and alignment with broader business goals
Requirements
  • Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms
  • Experience with MTA and MMM tools and methodologies
  • Proficiency in data visualization tools such as Tableau, Power BI, or similar
  • Knowledge of SQL, Python, R, or other data manipulation languages is a plus
  • Excellent project management skills, including the ability to manage multiple projects simultaneously
  • Strong analytical and problem-solving skills
  • Effective communication and interpersonal skills to work with cross-functional teams
  • Ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders
  • Strong attention to detail and a commitment to quality
  • Ability to work independently and as part of a team
  • Proactive and self-motivated with a continuous improvement mindset
  • Bachelor's degree in Marketing, Business, Data Science, or a related field. Master's degree preferred
  • Minimum of 5 years of experience in analytics project management within a digital marketing environment
  • Proven track record of successfully managing and delivering analytics projects

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