Strategic Marketing Director for Enterprise Expansion
hace 2 semanas
As the Head of Marketing, Enterprise, you will play a pivotal role in driving our business forward. Our team at SplitMetrics is dedicated to building the future of mobile marketing, and we're looking for a marketing expert to help us scale our solutions for top app developers and global brands.
About Us
We're a remote-first team of experts with a proven track record of delivering intelligent data-driven solutions designed for Apple Search Ads scale, A/B testing, and market insights. Our ecosystem of market-leading technologies has been at the forefront of the mobile marketing industry for almost 9 years, and we've recently acquired App Radar to extend our product capabilities and expand our market share.
About the Role
As Head of Marketing, Enterprise, you will be responsible for creating and delivering the marketing strategy for our business line, including market research, budgeting, and allocating resources in the most profitable way. You will work closely with our Sales team, Sales Enablement, and Revenue Operations to achieve our business goals and lead a cross-functional Enterprise Marketing team to success globally.
Your Key Responsibilities
- Own the creation and delivery of the marketing strategy for your business line, incl. market research, budgeting, and allocating resources in the most profitable way.
- Translate the strategy together with your team into an actionable plan with clear steps, timelines, goals, and ownerships.
- Develop initiatives that resonate with the target audience, ensuring target account engagement and pipeline generation.
- Set quarterly team objectives and key results (OKRs) to measure success and maintain alignment with business priorities.
- Participate regularly in industry events and conversations with leads to have a deep understanding of our target market.
- Foster close collaboration with Sales to ensure alignment and drive joint accountability for achieving business goals.
- Lead, guide, and support your team to ensure effective and efficient execution of the marketing strategy, incl. managing dependencies across the team.
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