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Unlock the power of data-driven insights to drive commercial success as a Product Marketing Specialist. Our cutting-edge Virtual Shoppers AI technology predicts purchase behavior, enabling transparent and customer-centric decisions.
About the RoleWe are seeking an innovative and results-driven specialist to join our team. Key responsibilities include executing high-impact account-based marketing campaigns, developing compelling content for product marketing and sales enablement, and designing structured learning experiences for professional growth.
Key Responsibilities:- Plan, execute, and optimize account-based marketing campaigns in collaboration with the marketing team.
- Partner closely with the sales team to craft personalized outreach strategies for key accounts.
- Monitor ABM performance metrics and apply insights to continuously refine campaign strategies.
- Lead the creation of impactful product content such as case studies, landing pages, email copy, blog posts, and product or industry one-pagers.
- Ensure alignment between product messaging and all marketing content, delivering clear value to target audiences.
- Produce content rooted in a deep understanding of the ideal customer profile (ICP) and industry trends.
- Conduct market research to support go-to-market strategies, product positioning, and expansion into new verticals and geographies.
- Utilize data and analytics to optimize content and campaigns, ensuring alignment with business objectives and customer needs.
- Own the end-to-end design and delivery of structured learning paths tailored to professionals and stakeholders.
- Collaborate with subject matter experts to develop high-quality course materials, scripts, and assessments.
- Partner with clients to create customized educational programs for key accounts.
- Analyze learner engagement and feedback to iterate and enhance educational content continuously.
- 2–3 years of experience in product marketing; B2B SaaS background preferred.
- Demonstrated success in executing or supporting marketing campaigns.
- Exceptional writing and storytelling abilities.
- Familiarity with learning management systems (LMS) or educational content development is a plus.
- Strategic thinker with a hands-on execution mindset.
- Strong collaborator with a data-driven approach.
- A dynamic work environment where your ideas matter.
- A flexible remote setup with offices located worldwide.
- A learning budget to enhance your skills.
- Local language classes to support your integration and personal growth.
- A health insurance package.
- Personal and professional growth opportunities.
