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Ad Creative Director
hace 2 meses
About Ruby Labs
Ruby Labs is a leading technology company that specializes in creating and operating innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join our dynamic team.
About the Role
We're seeking a data-driven and experienced leader to oversee our performance-focused creative advertising pipeline across various products. This role will spearhead strategy, manage creative producers, and drive the continuous production of high-converting ad materials for our subscription-based products.
Key Responsibilities
- Independently manage the Creative Production Department, working directly with the design lead and creative producers.
- Oversee the entire ad creation process for performance marketing, from initial idea to final production.
- Establish and optimize processes for continuous production of ad materials and creative ideas across all products.
- Analyze performance data and competitor strategies to inform creative direction and improve conversion rates.
- Develop and implement strong KPIs to drive team performance and ad effectiveness.
- Mentor and lead a team of creative producers, ensuring alignment with performance marketing goals.
- Collaborate closely with Performance Marketing teams to ensure creative output aligns with campaign objectives and funnel strategies.
Requirements
- Proven track record in managing creative teams for performance marketing campaigns, particularly in subscription-based businesses.
- Extensive experience in end-to-end ad production for digital performance marketing, from ideation to final delivery.
- Strong analytical skills with the ability to translate performance data into effective creative strategies.
- In-depth knowledge of ad creative production for subscription-based products.
- Proficiency in performance marketing principles, metrics, and multi-platform digital advertising.
- Experience with A/B testing and iterative improvement of ad creatives based on performance data.
- Demonstrated ability to lead independent projects and manage multiple product lines simultaneously.
- Outstanding communication skills and ability to work cross-functionally with marketing and product teams.
- A portfolio showcasing diverse, high-performing digital ad campaigns, preferably for subscription-based products.
Nice to Have
- Experience with AI-driven creative tools for idea generation and ad production.
- Familiarity with UGC (User Generated Content) creation and integration in performance marketing campaigns.
- Background in SaaS or digital subscription product marketing.
- Experience in user acquisition.
Location
Ruby Labs operates within the Central European Time (CET) time zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET.
