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Bloodworks Northwest is a renowned non-profit organization dedicated to providing a safe and lifesaving blood supply to 95% of hospitals in the Pacific Northwest. Our physicians are specialists in transfusion medicine, and our labs offer diverse testing services to support organ and tissue transplantation as well as patient care. Our research institute makes scientific breakthroughs to help people live longer and healthier lives.
Overview of the Vice President (VP), Marketing Operations & Planning RoleAs a member of the Executive Team, the VP, Marketing Operations & Planning will be accountable for overall leadership in achieving mission performance and positive organizational health. This role will participate as a Senior member of the Marketing & Community Relations leadership team to plan, direct, coordinate, and oversee donor recruitment activities, ensuring development and implementation of efficient operations and cost-effective systems to meet current and future needs of the organization.
Key Responsibilities:- Leverage our brand-building and take leads to the next stage of the acquisition funnel by utilizing data to support multi-channel performance in service of our business lines.
- Collaborate with the VP, Donor Services to integrate our recruitment initiatives with our collection's operations—lining up the collection's capacity to the right regions based on population characteristics and behavior.
- Analyze short- and long-term data to optimize performance per channel to help achieve business goals—how we cultivate and catch our donors once we have them in the funnel.
The salary range for the VP, Marketing Operations & Planning is $197,716 - $304,067 annually.
