Digital Marketing Strategist
hace 5 días
About Publicis Groupe
Publicis Groupe is the world's second-largest communications group, operating in over 100 countries with a workforce of more than 98,000 employees. Our unique philosophy, 'The Power of One,' puts clients at the center by promoting their business growth through creative agencies and media services.
About Performics
Performics, the world's first performance marketing agency, drives revenue growth for numerous prestigious brands worldwide. With an extensive global network spanning 57 countries, we use data, technology, and talent to create and convert consumer demands across various channels.
About the Role
We are seeking an enthusiastic SEM Specialist to join our team, delivering exceptional service to clients while defining the future of paid search at Performics. The ideal candidate will understand how consumers think, feel, and behave in relation to products/services, ensuring our position as a market leader and organizing for success.
Your Day-to-Day Responsibilities
- Creation and monitoring of Search, Shopping, Gmail Ads, Apps, and YouTube campaigns.
- Management and optimization of audiences of DMPs, Analytics, etc.
- Knowledge of Search Engine Marketing (SEM) and advertising on the Google, Bing, and Amazon platforms.
- Proposals for optimization of lead generation.
- Implementation and use of search tools such as Search Ads 360 or Marin.
- Strategy, reporting, and campaign optimization.
- Establishment of SEM plans and proposals.
- Development, activation, and optimization of tactical descents.
- Communication with clients and teams from different Publicis Media agencies.
- Analysis of keywords, creation of copy, and campaign structure based on objectives.
- Monthly billing and budget management.
Requirements
- Bachelor's Degree in Advertising, Marketing, Economics, or related field.
- Minimum one year of experience in Search Engine Marketing (SEM).
- Good communication skills, dynamic, flexible, and proactive.
- High level in MS Excel, PowerPoint, and Word.
- Experience in web analytics with tools like Google Analytics is an asset.
- Knowledge of PPC programs and data optimization through paid media systems.
Earn up to $65,000 annually, depending on qualifications and experience. If you're passionate about SEM and digital performance marketing, we encourage you to apply.
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