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Head of Cetaphil HCP Strategy Lead

hace 2 meses

Barcelona, Barcelona, España Galderma A tiempo completo
Job Title: Head of Cetaphil HCP Strategy

Galderma is seeking a seasoned marketing professional to lead our Cetaphil HCP strategy. As a key member of our Global Consumer Business Unit, you will be responsible for designing, developing, and executing a comprehensive marketing strategy that targets healthcare providers and physicians as a primary channel for promoting Cetaphil products.

Key Responsibilities:
  • Develop and implement a robust marketing strategy for promoting Cetaphil through physicians and healthcare providers.
  • Establish relationships with key opinion leaders, medical societies, and other healthcare organizations to build brand awareness and generate leads.
  • Work with cross-functional teams to create marketing materials, including brochures, presentations, and digital content, to support physician outreach and education initiatives.
  • Plan and execute physician education and training programs to increase awareness and adoption of healthcare products and services.
  • Analyze market trends and competitor activity to identify opportunities and develop strategies for differentiation.
  • Develop and manage budgets for physician marketing initiatives, including events, digital marketing, and other promotional activities.
  • Work with Regions and strategic markets General Managers and Business Units Heads to develop sales collateral and other materials that support the physician referral process.
  • Monitor and report on the effectiveness of physician marketing initiatives, including metrics such as lead generation, conversion rates, and ROI.
  • Collaborate with other departments, such as product development and customer service, to ensure alignment of marketing efforts with overall business objectives.
Requirements:
  • Strong experience in consumer healthcare marketing, with a focus on physician referral marketing and relationship building. Dermatology experience strongly desired.
  • Proven experience in developing and executing successful global marketing campaigns and initiatives.
  • Demonstrated experience in building, transforming and growing rapidly business in strategic markets i.e. USA. China, Philippines, Canada, India, ANZ, Germany, Brazil.
  • Strong leadership skills and ability to manage cross-functional teams and external partners.
  • Excellent written and verbal communication skills, including the ability to present complex information to diverse audiences.
  • Knowledge of healthcare industry trends, regulations, and best practices.
  • Ability to analyze data and identify insights to inform marketing strategy.
  • Experience with digital marketing and social media platforms.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Creative problem solver with a strong customer focus. Performance driven.
What We Offer:
  • A competitive compensation package with bonus structure and extended benefit package.
  • A hybrid work culture that allows for flexibility and work-life balance.
  • Opportunities for professional growth and development, including feedback loops and personalized career paths.
  • A collaborative and supportive work environment that values diversity and inclusion.