Product Marketing Manager for Local Business Growth
hace 1 mes
About the Role
We are seeking a Product Marketing Manager to join our Local Unit at Semrush. As a key member of our team, you will be responsible for managing inbound marketing and lifecycle communications for our Semrush Local tool suite.
Key Responsibilities
- Lead marketing materials production, including emails, landing pages, videos, banners, and decks, in collaboration with design, content, and video production teams.
- Manage, monitor, and optimize the product funnel and user journey from activation & conversion to premium and retention.
- Drive competitive analysis and marketing research.
- Lead user interviews and translate user feedback into product and marketing improvements.
Requirements
- 3-5 years of experience in SaaS companies with a focus on SMB and Mid-Market segments.
- Proven track record in new SaaS B2B product launches.
- Knowledge of SEO, social media, email, or content marketing.
- An excellent storyteller.
- Data-driven.
- Exceptional attention to detail.
- A smart relationship-builder.
About Semrush
Semrush is a global IT company developing its own product – a platform for digital marketers. We are committed to creating an inclusive environment for all employees and celebrate diversity.
What We Offer
- A flexible working day start.
- Unlimited PTO.
- Hobby benefit.
- Breakfast, snacks, and coffee at the office.
- Corporate events.
- Training, courses, conferences.
- Gifts for employees.
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