Brand Strategy Lead

hace 8 horas


Madrid, Madrid, España Allianz A tiempo completo

Are you a seasoned marketing professional looking to shape the future of Allianz in Spain?

We are seeking a Brand Senior Expert to spearhead our brand strategy, driving brand awareness and market presence through high-quality content. As part of our Customer & Marketing team, you will play a pivotal role in developing a cohesive and compelling brand identity for Allianz.

Allianz is undergoing a transformation, and we need someone motivated to contribute on both a personal and professional level. You will work closely with creative teams to ensure visual and messaging elements align with our brand strategy.

Key Responsibilities:
* Develop and implement a consistent visual and verbal identity in the Spanish market across all touchpoints and audiences (clients, potential customers, employees, agents, and brokers).
* Coordinate the implementation of the identity in all Points of Sales together with different suppliers.
* Create a Brand Guardian to ensure that guidelines are perfectly known by all stakeholders in the Spanish market and implemented in all communications and over 2.6K agencies (Points of Sales).
* Identify opportunities and risks for our brand and act accordingly.
* Analyze market trends and track Brand KPIs through existing tools.

Requirements:
* Previous experience in similar positions (minimum 5 years)
* Degree in Business Administration, Marketing, Advertising & Public Relations, or similar
* Excellent relationship and communications skills
* Spoken and written Spanish and English

Benefits:
* Competitive salary: €57545 per year (including bonuses), equivalent to approximately $65,000 USD based on current exchange rates.
* Be part of a high-performing brand team, fostering a collaborative and innovative work environment.
* Collaboration between all departments is essential for success.
* A hybrid working model with flexibility and offices adapted to your needs.
* International work environment with real conciliation policies and people as the most relevant asset of the company.
* Social benefits for lunch and teleworking expenses.
* Specific training in your field of activity and You Learn We Pay program.
* Participate in internal events like Oktoberfest, Halloween, or the Christmas Party.
* A Christmas gift card.



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