Marketing Leader
hace 1 semana
About Eli Lilly And Company
">We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.
">Our Mission
">We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.
">The Role
">This position will be responsible for building consumer marketing capabilities within the affiliate, motivating patients to seek information, engage with healthcare professionals, and fostering collaboration across multiple teams in a non-hierarchical environment.
">Key Responsibilities
">- ">
- Campaign Development and Patient Experience (60%)">
- Lead and create Consumer marketing capabilities for the Iberia Hub.">
- Design and lead disease state education (DSE) campaigns across various channels: digital, social media, television, live events, and more.">
- Collaborate closely with central marketing teams and other key functions to define an effective media plan and a robust measurement framework in partnership with Consumer Analytics.">
- Represent the patient's perspective within the brand team, ensuring an Integrated patient end-to-end Paid, Earned, Shared & Owned (PESO) experiences.">
- Influence and align internal and external teams to deliver exceptional and consistent digital experiences.">
- Oversee the implementation of tactics such as digital advertising, paid search, social media content, and digital innovation pilots.">
Brand Strategy and Execution (40%)
">- ">
- Facilitate co-creation of campaigns with cross-functional teams to ensure cultural relevance in the local market.">
- Manage relationships with creative agencies and external partners to develop impactful campaigns aligned with brand objectives.">
- Act as a connector between internal and external teams, fostering collaboration and resolving challenges to achieve shared goals.">
- Monitor and analyze performance metrics, adjusting strategies and messages as needed.">
- Ensure compliance with regulatory, medical, and legal processes while effectively communicating requirements to all stakeholders.">
- Oversee budgets for specific tactics, ensuring transparency and alignment with brand priorities.">
Core Leadership Skills
">- ">
- Inspire and mobilize cross-functional teams toward shared objectives with or without reliance on hierarchical structures.">
- Influence strategic decisions through persuasion, data-driven insights, and consensus-building.">
- Promote a culture of collaboration, trust, and shared accountability among internal and external stakeholders.">
Estimated Salary Range
">$115,000 - $140,000 per year
">Location
">Indianapolis, IN, USA
">About This Job
">This role is ideal for someone with strong leadership skills, experience in marketing, and a passion for making a difference in people's lives.
">How You'll Thrive
">You'll have the opportunity to work with a talented team of professionals who share your passion for innovation and customer satisfaction.
">Eli Lilly And Company Is An Equal Opportunity Employer
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