Senior Digital Marketing Specialist

hace 1 mes

Barcelona, Barcelona, España Samboat A tiempo completo

Company Overview

Samboat is a data-driven company that values innovation and collaboration. As an SEO Specialist, you will be part of our Product/IT team and report directly to the SEO Product Manager.

Job Description

We are seeking a skilled SEO Specialist to develop and execute strategies that improve organic search rankings, increase traffic, and drive conversions. The ideal candidate should have a deep understanding of technical, content, on-page, and off-page SEO pillars.

Key Responsibilities:

  • Support the development and execution of SEO strategies aligned with product roadmaps and business objectives.
  • Collaborate with tech teams to create and manage detailed tickets for SEO-related tasks, ensuring accurate implementation of technical SEO requirements and tracking progress.
  • Conduct in-depth keyword research and competitive analysis to identify opportunities for product optimization and improve SEO positions for target keywords.
  • Provide expertise to the editorial team on content and on-page SEO best practices.
  • Perform technical SEO audits and work with engineering teams to resolve site issues related to indexing, crawling, site speed, and mobile performance.
  • Work with external vendors or agencies as needed to scale SEO efforts and expand capabilities.
  • Ensure alignment between SEO, content, and product teams to create SEO-friendly content and user experiences.
  • Monitor and analyze SEO performance using various analytics tools.

Qualifications

  • Proven experience as an SEO Specialist or similar role.
  • Strong understanding of search engine algorithms and ranking methods.
  • Experience with SEO tools like GA4, Looker Studio, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Proficient in HTML/CSS, WordPress, and JavaScript.
  • Excellent communication skills, both written and verbal.
  • Analytical mindset with the ability to interpret data and metrics.
  • Familiarity with A/B testing and other performance testing methodologies.

Requirements

  • Proven track record in managing and optimizing international SEO strategies, with a minimum of 3 years of demonstrable experience.
  • Experience working with marketing and product teams, UX designers, and developers to implement SEO strategies within digital products.
  • Experience with SEO tools like GA4, Looker Studio, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Strong project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.
  • Experience conducting keyword research, SEO audits, and competitive analysis to drive product decisions.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.

Salary: $80,000 - $110,000 per year, depending on experience. We offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.

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