Product Lead Core Lab

hace 4 semanas


Valencia, Valencia, España F. Hoffmann-La Roche A tiempo completo
Product Vision and Strategy:

As a Product Lead at Roche Diagnostica, you will be responsible for developing and articulating a clear product vision that aligns with the company's overall strategy and goals. This includes defining a marketing plan proposal, launching and business planning preparation of related products and solutions, and staying abreast of market trends and customer journeys.

Market Awareness and Promotion:
Stay informed about the latest developments and publications within the company's scope, and develop promotional campaigns in coordination with global teams. Budget control is also a key aspect of this role.

Product Mastery:
Attain exhaustive knowledge of the product's features, clinical applications, and competitive advantages. Identify strengths and weaknesses against competitors, shaping product strategies, positioning, and tactics accordingly. Capture customer and market feedback and communicate proposed product improvements to global teams.

Documentation and Support Material:
Adapt or originate technical-commercial documentation, seek out supporting literature, and provide comprehensive materials that aid the product's understanding and promotion. This includes regular revision and quality control of all materials before uploading into the Acadia system and Showpad, as well as all materials posted online (website, emails, etc).

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