Data Analytics Specialist
hace 7 días
About the Role
The Senior Data Analyst will be responsible for tracking pixel implementation and troubleshooting across various digital marketing platforms, including Google Tag Manager (GTM) and Google Analytics (GA4). This role requires a strong technical understanding of cross-platform and cross-device tracking, server-side tracking, attribution, and tag management to ensure accurate data collection and reporting.
Main Responsibilities
- Develop, implement, and manage tracking strategies using Google Tag Manager, including creating custom tags and triggers based on specific user interactions, and extracting and manipulating data from the data layer for accurate tracking.
- Implement and troubleshoot cross-platform and cross-device digital marketing tracking pixels (Floodlight, Google Ads, Meta, TikTok, Snapchat, etc.), and maintain and update pixel documentation, including implementation guides for stakeholders.
- Utilize basic JavaScript for custom script development and troubleshooting, and read and utilize a Data Layer, set up and use triggers, and variables.
- Facilitate client calls and emails to guide implementation on third-party providers, and address tracking setup questions from internal stakeholders, interacting with Product and Tech teams as needed.
- Analyze and identify data and reports to troubleshoot issues, ensuring accurate data collection and reporting.
About the Ideal Candidate
We are looking for a highly skilled Senior Data Analyst with a Bachelor's degree or equivalent experience in Marketing, Computer Science, Data Analytics, or a related field. Proficiency in English is required, and Spanish is a plus. The ideal candidate should have proven relevant experience in tracking and web analytics, with strong expertise in Google Tag Manager and Google Analytics 4. Additionally, they should have a solid understanding of web technologies like HTML, CSS, JavaScript, and APIs, and familiarity with data visualization tools (such as Looker Studio, Tableau, Power BI) and tools like Developer Tool, Tag Assistant, and Facebook Pixel Helper.
Salary
The estimated salary for this role is $80,000-$110,000 per year, depending on location and experience.
Bonus: Estimated Bonus
We offer a competitive bonus structure that rewards performance and contributes to your overall compensation package.
Benefits
We offer a comprehensive benefits package that includes medical, dental, and vision insurance, retirement savings plan, paid time off, and more.
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