Digital Marketing Specialist
hace 4 semanas
About the Role
Crimson Education is a global Ed Tech startup that's transforming the future of education. We're seeking a skilled Digital Marketing Specialist to join our team and help us achieve our ambitious goals.
Main Responsibilities
- Craft engaging ad copy based on thorough keyword research and manage key campaign elements to maximize impact.
- Employ advanced analytics to dissect campaign data, evaluate keyword costs, and test the effectiveness of landing pages.
- Share insights on emerging opportunities and potential risks, fostering informed decision-making.
- Guarantee the integrity of campaign data through meticulous tracking using Google Tag Manager and Analytics.
- Keep abreast of the latest digital marketing trends and Google Ads best practices.
- Mentor team members in Paid Search excellence and guide their campaigns towards success.
- Collaborate with the performance marketing team to boost revenue through strategic non-brand campaigns.
- Pilot and perfect new Paid Search strategies and channels to uncover growth avenues.
Requirements
- Minimum 3-5 years in paid search and 3 years using Google Analytics, Looker, or similar tools.
- Proficiency in written and spoken English.
- Proven lead generation and audience growth capabilities.
- Ability to collaborate effectively with diverse teams and regions.
- Proficiency with bid management platforms like Kenshoo, Marin, or Search Ads 360.
About Us
Crimson Education is a Series C, global Ed Tech startup founded in 2013. We're now in 28 markets and have an ambitious team of 700 that's rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways.
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