Marketing Operations Manager

hace 1 mes

Madrid, Madrid, España Contentsquare A tiempo completo

About the Role:

We are seeking a highly skilled Marketing Operations Manager to join our Global Marketing Operations team at Contentsquare. As a Marketing Operations Manager, you will play a vital role in supporting, managing, and optimizing our marketing automation ecosystems, specifically Marketo and Iterable, to enhance the entire customer lifecycle from lead acquisition to customer retention.

Key Responsibilities:

  • Provide technical support for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the entire customer journey—from lead generation and nurturing to conversion and customer retention.
  • Collaborate with the Customer Marketing team to ensure smooth platform functionality and integration with other systems.
  • Maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations.
  • Manage integrations with other marketing tools (e.g., Stripo, landing page tools) and CRM systems like Salesforce to support customer engagement and data accuracy across the customer lifecycle.
  • Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies.
  • Lead efforts to automate processes and enhance system efficiencies through advanced scripting, API integrations, and custom solutions.
  • Work closely with IT, engineering, and data teams to troubleshoot issues and optimize platform performance.
  • Ensure data integrity and governance across all marketing platforms, maintaining accuracy, completeness, and compliance with global regulations such as GDPR, CAN-SPAM, CCPA, and other privacy laws.
  • Implement data hygiene practices, lead enrichment processes, and manage data synchronization between Marketo, Iterable, and Salesforce.
  • Collaborate with cross-functional teams, including Product, Engineering, Data, Customer Success, Scaled CS, Product Education, and CS Ops, to execute technical and operational strategies that support the entire customer lifecycle.
  • Drive execution-focused collaboration, ensuring effective communication and knowledge sharing across departments.
  • Assist the Customer Marketing team with technical support for A/B tests and data analysis.
  • Provide the necessary infrastructure and tools to run experiments, helping optimize customer flows and marketing tactics without directly managing campaign production.

Requirements:

  • Deep expertise in Marketo and Iterable with a strong focus on advanced functionalities such as dynamic content, lead scoring, segmentation, and multi-step campaigns.
  • Technical proficiency in CRM systems like Salesforce, including experience with custom integrations, API usage, and advanced reporting capabilities.
  • Experience in data analysis using tools such as SQL, Tableau, and Google Analytics.
  • Demonstrated ability to manage multiple projects simultaneously and successfully lead cross-functional initiatives.
  • In-depth knowledge of data privacy regulations such as GDPR, CAN-SPAM, and CCPA, with experience ensuring compliance across marketing campaigns and platforms.
  • Strong analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues related to marketing automation platforms and CRM systems.
  • Excellent communication and collaboration skills to work effectively with diverse teams and stakeholders, fostering alignment and driving successful project outcomes.

What makes you stand out:

  • Experience in business-to-business (B2B) marketing within a SaaS or technology-driven environment.
  • Iterable or Marketo Certified Expert, or similar certification, with demonstrated ability to leverage certifications to drive platform efficiency and effectiveness.
  • Familiarity with additional marketing tools and platforms, including Google Analytics, HubSpot, Distribution Engine, Lead Data, Segment, or other BI tools.
  • Experience working in a global, multi-cultural environment, with an understanding of regional marketing dynamics and compliance requirements.

About Contentsquare:

We are a fast-growing company with a track record of success over the past 12 years, yet we operate with the agility of a startup. We are a 2024 Circle Back Initiative Employer – we commit to responding to every applicant. Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

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