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Digital Marketing Specialist

hace 2 meses

Madrid Centro, Madrid, España KENVUE A tiempo completo

About Kenvue

Kenvue is a leading global consumer goods company built on over a century of heritage and rooted in science. Our iconic brands, including Neutrogena, Nicorette, Frenadol, Listerine, Johnson's baby, and Le Petit Marseillais, are known for delivering high-quality products to our customers. With a diverse team of 22,000 employees from around the world, we are passionate about insights, innovation, and committed to delivering the best products to our customers.

Our Mission

We put people first, care fiercely, earn trust with science, and solve with courage. Our mission is to have the power to impact the lives of millions of people every day.

Job Summary

We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team. The successful candidate will be responsible for assisting in the creation and execution of digital marketing campaigns, managing website content, and analyzing campaign performance.

Key Responsibilities

  • Support Kenvue brands in different areas of digital marketing, with a specific focus on website and content management and maintenance for assets across the Southern Europe cluster.
  • Develop and implement digital marketing strategies to increase brand awareness and drive website traffic.
  • Manage the creation and upload of engaging content for our brand websites.
  • Collaborate with cross-functional teams to execute marketing campaigns and initiatives.
  • Analyze and report on the performance of marketing campaigns. Stay up to date with industry trends and best practices to continuously improve marketing efforts.

Key Projects

  • Coordinate the migration of +90 websites to the new DxP platform, in close collaboration with the Digital IT team.
  • Review and prioritize the cluster website pipeline with the web agency and supervise content update petitions so they are completed successfully in a timely manner.
  • Support the SEO team in the optimized content creation, approval, and publication process.
  • Build, analyze, and present website performance reports, gathering insights and recommendations for improvement for our digital assets.
  • UI/UX: Understand user needs and apply UX methodologies, including user research, personas, user journeys, experience mapping, usability testing, etc. to ensure consumers have the best possible experience.

Requirements

  • Strong written and verbal communication skills in English (other cluster languages such as Spanish, French, Italian, Portuguese, Greek would be a plus).
  • Knowledge of digital marketing channels and tools such as Google Analytics, SEO, and social media platforms.
  • Ability to think creatively and develop innovative marketing strategies.
  • Autonomy, good problem-solving skills, and critical thinking.
  • Ability to work independently and as part of a team.
  • Strong analytical skills and attention to detail.
  • Consumer and client-centric vision.

Preferred Qualifications

  • Bachelor's degree in marketing, communications, or related field.
  • Knowledge of Google Analytics 4, SEO, and social media platforms.
  • Experience with content creation and management.
  • Experience with ticket handling using JIRA or similar.
  • Diverse educational and cultural background will be highly valued.

Kenvue is an Equal Opportunity Employer