Content Strategist
hace 4 días
We are seeking a highly skilled Content Strategist to join our Digital Transformation Unit at Diageo. As a key member of our team, you will play a vital role in developing and implementing content distribution strategies that improve reach and engagement with our brands through our digital platform, The Bar.
Key Responsibilities- Develop and implement comprehensive content distribution strategies that align with brand objectives and consumer needs.
- Lead and manage our Content Management System (CMS), creating new sections and ensuring an optimal user experience on The Bar.
- Collaborate with marketing and communication teams to align content campaigns with brand objectives and consumer needs.
- Design and execute experiential marketing activations that strengthen the emotional connection with our consumers.
- Develop and implement 360-degree content strategies that cover all consumer touchpoints, integrating them into The Bar's content offerings.
- Work closely with content creators, e-commerce teams, and technical staff to optimize digital experiences.
- Implement testing and optimization systems to improve content presentation and e-commerce strategies on The Bar.
We are looking for a content strategist with experience in content distribution, CMS management, and experiential marketing. You should have a hands-on approach to CMS management, with attention to detail and a commitment to high-quality digital content. You should also have strong communication skills to convey needs and strategies to non-technical partners.
What We OfferWe offer a dynamic and inclusive work environment, with opportunities for professional growth and development. You will be part of a team that values diversity and inclusion, and is committed to creating a workplace that is welcoming and respectful to all employees.
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